Lufthansa is slashing the earning rate for Miles & More status credits on Turkish Airlines flights as the two carriers – both part of the Star Alliance family – apparently duke it out over Turkish Airlines' efforts to win travellers from the German colossus.
While Lufthansa offers status credits for its Miles & More frequent flyer scheme at a full 100% rate on other Star Alliance members, the airline has announced that for all flights on Turkish Airlines from 1 January 2014 "you will receive 25% of the award miles you earn as status miles".
That's a whopping 75% reduction in the status credits awarded on each flight.
According to the German newspaper Der Spiegel, "Turkish Airlines is sucking massive amounts of (Lufthansa) customers from Germany", leading to Lufthansa's retaliation by drastically reducing status credits on Turkish flights.
Lufthansa and its subsidiary Austrian Airlines are also axing several codeshare routes on Turkish Airlines flights as on March 29th next year.
Along with highly competitive fares, Turkish Airlines has been wooing German travellers by flying into more of Germany's 'secondary' cities such as Berlin, Cologne, Dusseldorf, Hamburg and Stuttgart, compared to Lufthansa's focus on the larger hubs of Frankfurt and Munich.
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