From roast vegie wraps to Violet Crumble bars, Virgin Australia's latest inflight menu is different to what you may expect – and that's the whole idea.
"As we ramp up our services for the summer holiday period, we're bringing a lot of fun and energy to our new menu, as part of our commitment to creating great customer experiences," explains Paul Jones, Virgin Australia's Chief Customer and Digital Officer.
Passengers in business class will see a seasonal refresh with "summer on-trend dishes that are both nourishing and healthy" such as a chicken tagine, 'burrito power bowls', a Korean-style vegetarian bibimbap and new pasta dishes.
"Our customers also told us how much they loved our sparkling wine, so we've listened, and added more bubbles to the menu," Jones says.
And if you're headed to Fiji, the business class breakfast service will offer a choice between
• potato and corn fritters topped with tomato basil salsa, crumbled feta and sautéed spinach
• cheese omelette served with sauteed potatoes with onion, mushroom ragout and chicken chipolata
While for lunch and dinner, there's
• chicken chimichurri
• pumpkin and eggplant lasagne
Virgin says there will also be "additional menu offerings including a dessert and snacks throughout the flight."
And if you're sitting behind row two, the economy 'buy on board' menu now goes well beyond simple snacks, even though the airline says that cheese and crackers continue to be the most popular and most purchased.
Virgin's fresh food list will include Chicken Caesar lettuce sandwiches and a wrap of roast vegetables and feta, which will feature as part of what Jones calls a 'secret economy menu' – which means off-menu items that will be loaded onto each flight.
"Virgin Australia cabin crew will table the available fresh menu options at the start of each flight, with wraps, sandwiches and hot pies, just some of the tucker available in the air."