Qantas enlists David Jones as frequent flyer partner

By David Flynn, August 30 2012

Qantas frequent flyers are now able to earn points for shopping at upmarket retailer David Jones on the DJ’s American Express Card.

The deal sees Reward Points on David Jones’ plastic converted to Qantas Frequent Flyer points at a rate of of 1 to 0.75 – mean that 1 Reward Point becomes 0.75 frequent flyer points.

(There’s also the option to turn your DJs points into American Express Membership Rewards at a straight 1:1 ratio.)

David Jones has also launched a Platinum edition of its American Express credit card, with an earn rate of 4 Reward Points per $1 spent at David Jones and 3 Rewards Points for dollar at major supermarkets and petrol stations.

However, the conversion rate for Qantas remains the same as the standard cards.

David Jones already counts several airlines among its roster of partners, among then Virgin Australia, Air New Zealand, Cathy Pacific and Singapore Airlines.

The Qantas Frequent Flyer programme remains a perennial pleaser on the Red Roo’s balance sheet, raking in $1.2 billion in the 2011-2012 financial year to deliver a $231m profit – a welcome bit of black ink considering Qantas’ overall $244 million loss in that same period.

Qantas now claims 8.6 million frequent flyers on its books, and with a 9% growth is edging ever closer to its goal of 10 million members by mid-2013.

The airline’s preliminary final report reveals that 5.1 million awards were redeemed, up 16% from 2010-2011, with over one million of those through the Qantas Frequent Flyer store.

Total points billings climbed  by 14% to a of $1.18 billion, with a “record credit card billings driven by increased spend and new card products.”

Get the latest updates for business traveller and frequent flyers: follow @AusBT on Twitter.


David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.



12 Oct 2011

Total posts 23

Hahahh QF & "DJ" tie-up! Did they do this specifically for the laughs?!



Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2221

That is hilarious.



04 Nov 2010

Total posts 674

That's a pretty poor deal, 1 DJ point for 0.75 QF points, even on their Platinum Amex card. I would have expected the Platinum card to have a better rate, even if that was just 1-to-1.



Qantas - Qantas Frequent Flyer

08 Nov 2011

Total posts 101

Its actually quite a good deal considering you ear 3 points at supermarkets and petrol stations. thats 2.25 points per $1 spent... Unless i've read that wrong!

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