Following a successful trial of selling single-entry passes to Qantas Club airport lounges the airline is considering repeating the promotion throughout 2013.
The deal, which ran throughout December and offered four single-use passes for $179, was the first time that Qantas has sold per-visit Qantas Club passes, was "a great success" according to Nicholas Bull, Qantas' Head of Domestic Lounges.
While Qantas currently has 270,000 paid Qantas Club members – a figure which doesn’t include Qantas Frequent Flyers who enjoy access through their Gold or Platinum status – the airline says the promotion was designed to let infrequent travellers sample the lounge facilities along with other Qantas Club benefits such as priority checkin.
"There are a lot of people who don’t have Qantas Club membership but they'd like to trial it, so that was really the rationale behind it" says Julianne Rogers, Commercial Manager for Qantas Club and Valet.
Rogers admits the airline was "a little nervous about it, and I think some Qantas Club members were a little nervous about it too", she told Australian Business Traveller, but "I don't see this (promotion) happening on a regular basis. I think that undermines the value of the Qantas Club proposition."
"However we've rolled this out at Christmas, so you can buy a pass as a Christmas gift, so maybe it will come out again for special occasions like Mother's Day or Father's Day, we’ll see how it goes."
Rogers also firmly rules out the possibility of Qantas Club access ever being offered on a walk-up, pay-at-the-door basis.
"I think our customers have comer to expect something they regard as being of value to them and I think you seriously undermine that (with walk-up access). We want people to want to belong to the Qantas Club, that it's everything they want it to be."
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