A fashion-centric reinvention of the Flying Kangaroo continues this week as Qantas brings Aussie supermodel Jessica Hart on board as the airline's first 'trend consultant'.
The Sydney-born and now New York-based Hart, who has featured in Victoria's Secret shows and Sports Illustrated shoots, appears to be a long-time Qantas fan.
She'll work with Qantas to ensure the 94 year old airline has a modern edge, in the same vein as Martin Grant's chic uniforms...
Hart's role will be "to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground," the airline says, "in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers."
“Jessica will bring a fresh eye to some terrific initiatives we are looking at to bring extra style to the Qantas experience" adds style-savvy Qantas exec Olivia Wirth.
Hart's first project: creating a unique 'Feels Like Home' scarf with local designers Bird and Knoll to be launched in September and sold through David Jones and Qantas.com for $298.
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