Qantas signs Aussie model Jessica Hart as "trend consultant"

By David Flynn, May 16 2015

A fashion-centric reinvention of the Flying Kangaroo continues this week as Qantas brings Aussie supermodel Jessica Hart on board as the airline's first 'trend consultant'.

The Sydney-born and now New York-based Hart, who has featured in Victoria's Secret shows and Sports Illustrated shoots, appears to be a long-time Qantas fan.

She'll work with Qantas to ensure the 94 year old airline has a modern edge, in the same vein as Martin Grant's chic uniforms... 

... and the choice of Kate Spade amenity kits and Aurora Spa skincare products.

Hart's role will be "to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground," the airline says, "in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers."

“Jessica will bring a fresh eye to some terrific initiatives we are looking at to bring extra style to the Qantas experience" adds style-savvy Qantas exec Olivia Wirth.

Hart's first project: creating a unique 'Feels Like Home' scarf with local designers Bird and Knoll to be launched in September and sold through David Jones and Qantas.com for $298.

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David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Doubleplatinum Banned

Doubleplatinum Banned

Qantas - Qantas Frequent Flyer Platinum

07 Feb 2013

Total posts 558

"Gosh I love qantas hands down the best airline in the world" - thank god they arent paying her to tweet or for PR!! Seems like another overpaid celebrity "ambassador" role

TheRealBabushka

TheRealBabushka

21 Apr 2012

Total posts 3034

Well you've got to keep the egg beaters going to maintain the froth!

zelda707

zelda707

Qantas - Qantas Frequent Flyer

18 May 2015

Total posts 2

The tweet was from 2010

Stephen787

Stephen787

02 Jul 2011

Total posts 54

And who is going to buy a $298 scarf?

Hugo

Hugo

12 Jun 2013

Total posts 744

Lots of people. But who is going to buy a $298 Qantas-branded scarf, that's the question.

djcz

djcz

Qantas - Qantas Frequent Flyer

28 Feb 2014

Total posts 144

"Just boarded my Qantas flight to BA" ? Does she mean British Airways? Or am I stupid and dont know an abbreviation for a country? 

Mal

Mal

14 Jun 2013

Total posts 360

That tweet's from 2010 when Qantas used to fly to Buenos Aires, in 2012 they shifted to Santiago (the hub of OneWorld partner LAN).

KG

KG

Qantas - Qantas Frequent Flyer

10 May 2011

Total posts 736

She meant EZE.... I hope she get's a crash course in airport codes!!

davar98

davar98

Qantas - Qantas Frequent Flyer

26 Jun 2014

Total posts 38

Stupid, stupid, stupid.

drandyc

drandyc

QF

18 May 2015

Total posts 2

Bring back Deborah Hutton I say. Reliable and beautiful, like a good 747.

nix584

nix584

Virgin Australia - Velocity Rewards

10 Jan 2012

Total posts 225

Yes! Someone should tell Qantas that if they want people to 'feel like home' when on their planes, they need Deborah back ASAP!

nix584

nix584

Virgin Australia - Velocity Rewards

10 Jan 2012

Total posts 225

What's up with the tail of OQC? Surely there was one widebody at SYD with a fully painted tail they could have had her pose in front of?!

nix584

nix584

Virgin Australia - Velocity Rewards

10 Jan 2012

Total posts 225

Oh my mistake, it's just the rudder off-centre.

smit0847

smit0847

30 Aug 2013

Total posts 448

Why did they pay a model to design fashion? Models wear what they are told to wear, not what they think is fashionable. Its a bit like getting a flight attendant to fly the plane - they're vaguely familiar with the cockpit but actually have no idea how to fly it.

 

Why wouldnt you get a fashion designer to design fashion?


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