A majority of passengers not only want inflight Internet, they're willing to pay for it – and prepared to ditch airlines that offer no WiFi or, arguably worse, slow WiFi.
Inmarsat's annual Inflight Connectivity Survey polled 9,000 airline passengers from 18 countries around the world in early 2017, and a breakdown of the results shows that passengers in the Asia-Pacific region are among the most willing to pay for inflight Wi-Fi.
67% consider inflight Internet access to be a necessity rather than a luxury – the highest number around the world – while 61% rate WiFi as "more important than inflight entertainment".
And there's a red flag for airlines which have yet to get connected above the clouds or, perhaps worse, offer a slow and unreliable service: 52% of survey respondents said they would stop using their preferred airline if they offered "poor quality WiFi".
Furthermore, Internet access now sits within 40% of all passengers' top three considerations when choosing an airline, behind the ticket price (53%) and flight schedule (44%).