- New ‘Woolworths Points’ available on all supermarket products
- 2,000 Woolworths points = 870 Qantas Points
- Also includes Caltex service stations, BWS stores
EXCLUSIVE | Woolworths will relaunch its rewards scheme on August 31 and once again offer Qantas frequent flyer points to supermarket shoppers.
The Woolworths Rewards program will also extend to affiliated Caltex service stations and BWS bottle shops, boosting the opportunity to earn shopper points which can be converted into Qantas points.
The changes are flagged in a Woolworths Rewards Support Guide distributed to store managers and obtained by Australian Business Traveller.
Woolworths plans to announce the new scheme on August 23 ahead of its official launch on August 31.
Woolworths Points are the new currency
In an embarrassing backflip the troubled retailer will retool its Woolworths Dollars program, introduced in January 2016 as part of a more 'shopper-friendly' loyalty program which focussed on savings at the checkout, but which could be earned only on a limited number of products marked with an orange ticket.
(Woolworths axed its points partnership with Qantas as part of that shift but, stung by widespread criticism, later recanted and allowed that Woolworths Dollars could also be converted into Qantas Points.)
A new rewards currency of Woolworths Points will be introduced, with one Woolworths Point earned on every dollar spent at Woolworths supermarkets, affiliated Caltex service stations and BWS bottle shops.
Unlike Woolworths' previous Everyday Rewards scheme, there will be no minimum spend before you start earning points.
$2,000 of groceries buys you 870 Qantas Points
When their balance reaches 2,000 Woolworths Points customers can convert that haul into 10 Woolworths Dollars – which in turn is good for an instant $10 discount at the checkout or can be converted across to 870 Qantas Frequent Flyer points.
(If you’re wondering, the maths behind this works out at a cost of 1.1c per Qantas Point, based on spending $2,000 to earn the necessary 10 Woolworths Dollars.)
Woolworths notes that customers can continue to pour Woolworths Points into their account without converting them to Woolworths Rewards dollars and “choose to bank savings for Christmas.”
Watch for 'double points' deals
According to the staff training notes, “All Woolworths Dollars balances will be automatically transferred to points on August 31.”
The grocery giant intends to kickstart the new scheme with a series of ‘double point’ offers on selected categories and product lines “between now and December, starting with fresh fruit and veg, fresh meat and behind-the-counter deli and seafood.”
Woolworths points earned at Caltex service stations will be on top of the current 4c per litre fuel discount they receive when shoppers spend $30 or more in a supermarket.
A spokesperson for Woolworths declined to comment when contacted by Australian Business Traveller.
Follow Australian Business Traveller on Twitter: we're @AusBT