EXCLUSIVE | Qantas frequent flyers will once again be able to earn points buying petrol following a relaunch of the Woolworths Rewards scheme.
The revised program will offer one Woolworths Point for every dollar spent at the pump at affiliated Caltex-Woolworths outlets, although this will not include purchases at Star Mart and Star Shop retail stores.
This will be on top of the current 4c per lite fuel discount available when shoppers spend $30 or more in a supermarket, according to company documents sent to Woolworths managers and seen by Australian Business Traveller.
However, the scheme will fall short of the uncomplicated 'direct earn' used by Virgin Australia and BP, which sees the airline's own Velocity points earned with a swipe of your frequent flyer card before paying the bill.
Instead, customers will swipe their Woolworths Rewards card to add Woolworths Points to their account.
Woolworths Points will also be earned on all purchases at Woolworths supermarkets and BWS bottle shops at a 1:1 point-for-dollar rate.
Once your account reaches 2,000 Woolworths Points, those points can be converted into 10 Woolworths Dollars, which in turn can be traded for 870 Qantas Points (or $10 off the next eligible shop).
Woolworths also has a substantially smaller footprint in the service station market, with around 530 Woolworths/Caltex fuel outlets compared to over 1,000 BP service stations where drivers can earn Virgin Australia Velocity points.
The new scheme marks an embarrassing backflip for Woolworths, which axed its Qantas Frequent Flyer alliance in December 2015 as part of a controversial and widely-criticised overhaul of Woolworths Rewards.
Woolworths plans to announce the revised scheme on August 23 ahead of its launch on August 31.
Australia's third major petrol brand, Shell, is tied to the Coles Flybuys rewards program.
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