Cathay Pacific will rebrand its regional offshoot Dragonair as ‘Cathay Dragon’ as part of a continued brand overhaul for the Hong Kong-based airline.
The move, announced today to staff at the airline's headquarters, will underscore Dragonair's links to its highly-regarded parent.
The merged brand has been on the cards since at least 2013, when the airline commissioned this concept artwork featuring the 'Cathay Dragon' brand.
Dragonair flies mainly into China and Asia, with seating based on Cathay Pacific's existing products for a more seamless travel experience when hopping between CX and KA flights.
For example, Dragonair's first class seats are adapted from Cathay's international business class...
... while both airlines share the same regional business class seat.
Dragonair has also adopted the same economy seats as seen on Cathay's long-haul international flights.
That's not to mention Dragonair's on-demand inflight entertainment system named StudioKA – which is modelled on Cathay Pacific's StudioCX system and includes iDevice connectivity, USB ports and AC power sockets in every seat from tip to tail.
- Cathay Pacific Airbus A350 bound for Auckland in 'second half of year'
- Cathay Pacific eyes Sydney, Melbourne for more Boeing 777s
Follow Australian Business Traveller on Twitter – we're @AusBT