Qantas - Qantas Frequent Flyer
Member since 23 Jun 2014
Total posts 4
Is it just me, or has there been a big increase in site content unrelated to travel of late? Cars, watches, alcohol etc. I get the need for some diversity and some of it is interesting (and assume it drives ad revenue) but to me, the volume of it just seems to be creeping up and up. As of this morning (4 Dec), 8 of the 16 tiles on the main page were unrelated to travel. What do others think?
Singapore Airlines - KrisFlyer
Member since 06 Jan 2015
Total posts 7
Was only just thinking the same.
Member since 07 Jan 2011
Total posts 176
All that content is written externally, so the actual travel content hasn't dropped at all.
Member since 07 Aug 2013
Total posts 136
I’ve thought this too - but I think this is a lack of announcements and news with airlines lately! Not Ausbt fault and u can only do so many reviews of QF and VA business class!
Member since 17 Sep 2015
Total posts 73
I agree, and while we all understand that these sites must attract advertising content (or 'advertorials') to make money for the owners and pay for any staff, I really wonder what pages about watches or upmarket cars have to do with business travel.
Member since 09 May 2011
Agreed, I thought it was just me thinking that
Member since 11 Oct 2014
Total posts 386
This is not meant as a criticism, but a reflection of what I feel is an issue of late.
To me, there is some merit in a limited number of 'Lifestyle' articles but when that number seems to account for approx. 50% of articles, then it derides the 'traveller' interest and experience. In September / October, there were a surfeit of automobile articles which made me question whether I had landed on a motoring site or AUSBT. If I want to read 'Drive', I will do so.
In the main, I feel that AUSBT does a highly creditable job with it's core competencies. I do tend to blanch a little when I see comments by the editorial team that 'we don't do economy travel' reviews, but then see a review of NZ's 'all economy' A321NEO as a lead article.
Granted there are times when airline / airport / hotel news is scant and filler articles are useful - but the reality for many readers is that travel is not always at the pointy end. For some, it's governed by policies of lowest fare of the day and guess what. That is often in Y or even discounted Y. A little more balance here would be welcome.
I note that no articles have appeared on Marriott's recent data breach, nothing on QR's apparent wish to withdraw from oneworld, no serious articles on the networks of carriers such as AA, DL, UA or even SA's current worldwide strategy in Africa for instance. No updates on the QF/AA JV (despite my reading of some of the submission articles to the US DOT, which even credits an AUSBT article in evidence).
As said, AUSBT is a good site with the potential to be great. That said, AUSBT doesn't need to be a reflection of airliners.net, Flight Global etc. We are priviledged to share the vision of AUSBT in being an Australian focussed business travel site. However, I feel that the balance on Lifestyle items could be dialled back a wee bit. And to all readers, the site also depends on your input too.
Thanks for the feedback. All of our content is written by freelancers or sourced from Bloomberg. We're publishing just as much about core travel as before and recently also brought on Brandon to the editorial team. More journalists are being hired next year as well.
Virgin Australia - Velocity Rewards
Member since 06 Oct 2017
Total posts 39
Member since 01 Mar 2012
Total posts 201
I'm really enjoying the extra articles, thanks for that. please keep it up.
Member since 11 Dec 2017
Total posts 125
To be entirely honest, there isn’t really much to report on for Aussie flyers at the moment (which I imagine will be the case until early next year). In the meantime I’m more than happy to have all the other content flowing to keep me satiated!
Member since 24 Oct 2010
Total posts 1,010
I'll just add my 2c from the perspective of the coalface of content, especially our core 'news & reviews'.
* "no articles have appeared on Marriott's recent data breach": there are instances where a story is amply covered through other channels, especially the mainstream media, so we don't have much unique value to add to this and will instead focus our limited resources elsewhere, usually in areas where we can offer something readers won't get anywhere else (either in the topic or quality/depth of coverage).
* "nothing on QR's apparent wish to withdraw from oneworld": yes, because this 'wish' doesn't really have relevance to the business traveller. At this stage it's just industry buzz sans substance. Should Qatar Airways announce it's leaving Oneworld, that's a story with clear impact on readers and we'd report that.
* "no serious articles on the networks of carriers such as AA, DL, UA or even SA's current worldwide strategy in Africa for instance": not 100% sure what is meant by "serious articles on networks" but this sounds a bit aviationy, ditto SA's strategy.
* "no updates on the QF/AA JV:" because there's nothing to 'update', nothing to report. That ball is still in play. When there's a decision, we'll cover it.
Member since 12 Dec 2012
Total posts 291
I do have to wonder what you consider a "business traveller" to be.
we see the Australian Business Traveller reader as someone who flies largely for business purposes but of course also for leisure - who tends to do so in premium cabins and is likely to hold Gold- or Platinum-equivalent status (or higher) - who earns a lot of points and is smart about that without being point-obsessed, as well as being savvy about using those points (upgrades yes, toasters no). They are professionals who belong to the ‘A/B’ demographic, with high income and an appreciation for quality tech, good wines and spirits, cars and watches. That’s all borne out by our annual reader surveys.
Member since 13 Sep 2016
Total posts 30
I think the site could be a bit 'boring' if all it was was airlines and points. Nice to have technology and some of the 'lifestyle' stories, I am rather enjoying the ones on spirits and wines!
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