TALKING POINT | Last week saw Qantas unleash a rare double status credits offer to its entire Qantas Frequent Flyer database.
We've previously seen these tempting promotions run as a targeted campaign.
But this time around, everybody on the reward program's 11+ million membership list stood to scoop up a double serve of status credits on any Qantas flight, domestic or international, flown through to April 2017 – provided they booked within a tight seven day window.
(That window closed at the stroke of midnight – so if you missed out, well, you should be reading Australian Business Traveller more often!)
Climbing the ladder
The strongest lure of earning twice as many status credits is a fast-track to climbing the frequent flyer ladder to that next tier – typically Gold, Platinum or even Platinum One – which might otherwise have been out of reach without the jet-propelled boost provided by this 2x multiplier.
However, it can also lock in your current status tier if the travel schedule looks a little bleak.
For example, a business class return trip from Sydney to Singapore or Hong Kong would pocket at least 480 status credits, which is almost enough to retain Gold status for another membership year (if you were already sitting on just 120 status credits, this one trip would have sealed the deal).
So, did it work?
Of course, Qantas didn't offer a second helping of status credits due to a sudden flush of generosity.
This was a push to spur bookings, naturally.
But we suspect an exercise geared to see which members would jump to make a booking, based on their current status and desired goals – with the aim of pouring all that data into the mother of all spreadsheets, to be sliced, diced and analysed down the track.
So today we're asking AusBT readers: did you make one or more new bookings on the back of Qantas' double status credits deal?
Was this to keep your current status or jump to the next level? And were these bookings for travel you'd already been contemplating, or did the 2SC promo succeed in making you buy a ticket purely because of that piece of gold or platinum bait dangling from the hook?
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