New W Melbourne hotel set for Collins Street in 2020

By Chris Chamberlin, February 2 2017

Marriott International will open a new W Melbourne hotel by 2020, nestled on Collins Street in the city’s bustling CBD as part of a $1 billion mixed-use luxury development.

The hotel itself will feature 294 guestrooms including 40 suites and an ‘Extreme Wow Suite’ – the brand’s own version of a traditional Presidential Suite – along with a bar and restaurant, a day spa, fitness centre and an indoor heated swimming pool.

There’s also over 1,200 square metres of event and meeting space for large conferences and smaller meetings alike, with the broader development featuring premium office, retail and commercial space across two towers, linked at the top by a residential bridge.

A broad footprint will allow hotel guests to enter the property from William Street, Market Street, Collins Street and Flinders Lane for maximum convenience.

“Melbourne, with its vibrant music, emerging fashion and bold street art, is a destination made for the W brand,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.

“Located in the epicentre of the city, W Melbourne will embody the city’s creative spirit while showcasing the brand’s bold and energetic take on luxury,” Ingham continues.

W Melbourne is the second W hotel bound for Australia’s shores with the W Brisbane property gearing up for its own opening in early 2018, and follows the recent opening of the W Las Vegas hotel with new W Shanghai and W Tel Aviv properties also on the way.

Chris Chamberlin

Chris Chamberlin is the Associate Editor of Executive Traveller and lives by the motto that a journey of a thousand miles begins with a single step, a great latte, a theatre ticket and a glass of wine!

Qantas - Qantas Frequent Flyer

18 May 2011

Total posts 220

It's good to see they are putting a W hotel in the pants-scraper.

I think it will be a great addition to the city and in a nifty location.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 492

"W Melbourne is the second W hotel bound for Australia's shores with the W Brisbane property gearing up for its own opening in early 2018 .."

Slight correction. Actually, the Melbourne W will be the third W hotel bound for Australia's shores. The Sydney W at Darling Harbour is due to open 2019 according to

W Sydney no longer appears on the chain's list of planned and upcoming hotels, which could suggest a delay, possible cancellation or a re-brand. Without clarifying which scenario applies, advice direct from W Hotels this morning was that W Melbourne would indeed be the second W Hotel to open in Australia, as reported.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 492

Thanks for the clarification, Chris! It would indeed be interesting to know why such a major project in Sydney appears to be subject to revision, of sorts.

Virgin Australia - Velocity Rewards

07 Dec 2014

Total posts 128

Well the building that the W was to be in in Sydney (the Ribbon) isn't scheduled to open until mid-2020 (pushed back from 2019). They've only started demolishing the old building on the site (the Imax). 

Whatever brand it ends up being its supported to have both 400+ hotel rooms and 18,000sqm of serviced apartments ... which perhaps suggests a dual branding?

Qantas - Qantas Frequent Flyer

29 Nov 2013

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Might be because the original W hotel at Woolloomooloo was killed off a few years ago - was never a great location...maybe Sydney isn't ready for another W?

17 May 2016

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Great news for us in melb its been a long long time coming 

Virgin Australia - Velocity Rewards Gold

04 Jul 2014

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Shame to hear SYD might be on the chopping block. Was very excited for that property, despite its pretty inferior location between two elevated highways.

Qantas - Qantas Frequent Flyer

17 Oct 2014

Total posts 15

Great news for Melbourne, the property looks amazing from the renders. Now would love to see a Shangri-La finally open in Melbourne too!

22 Jun 2015

Total posts 1

Shang is opening in Exhibition street 2022

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