Air New Zealand scraps Works Deluxe seats

The Euro-business style fares with ‘no neighbour’ seating come to an end.

By David Flynn, October 20 2023
Air New Zealand scraps Works Deluxe seats

Air New Zealand is revamping its ‘Seats to Suit’ approach to economy travel on Airbus A321 and A321 jets, with the Works Deluxe package the first casualty.

A spokesperson for Air New Zealand confirmed the move to Executive Traveller, adding it was “the beginning of some refreshes to our Seats to Suit product to deliver an improved customer experience.”

“From 1 May 2024, we will be removing ‘Works Deluxe’ on our short haul routes operated on narrow body aircraft between New Zealand and Australia and the Pacific Islands,” says Jeremy O’Brien, Air New Zealand’s General Manager Short Haul

“From talking with customers, we know they love and value the choice they have with our Seats to Suit proposition, but we’ve also heard there’s need for a consistent Air New Zealand experience.”

Works Deluxe sits at the top of the four-tier Seats to Suit lineup, offering passengers a seat at the front of the all-economy cabin of these Airbus jets, but with the middle seat in the three-across layout kept empty – in other words, identical to Euro-business class.

By comparison, the entry-level Seat fare offers just one 7kg carry-on bag; Seat+Bag fares add one piece of checked luggage (up to 23kg), while The Works rolls in meals, drinks and inflight entertainment.

In addition to providing everything in The Works plus that empty seat next to you, Works Deluxe also added a second piece of checked luggage at at 23kg – but with an average 30% premium over The Works.

With Works Deluxe being pulled from the mix, The Works will become AirNZ’s highest economy fare across its Airbus fleet.

In an advisory to travel agents, Air New Zealand says Works Deluxe “will remain available for sale and for travel up to and including 30 April 2024.”

“Any customers booked on Works Deluxe for travel from 01 May 2024 will need to have their tickets refunded and new tickets issued at The Works fare level.”

21 Oct 2023

Total posts 1

I'm pretty sure that this has nothing to do with the "customer" experience/feedback but rather the "extra" NZ$500 that they can make across the 6 seats?  AirNZ are terrible - from customer service all the way through to the end of your flight - I have never understood why Kiwi's are so enthralled with them - they are (by and large) always decidedly more (by a lot) expensive than any other airline to get offshore and service matches or is less than can be obtained from other service providers.  Aviation in NZ sucks generally - there is not and never has been a domestic "business" class, for example - and we have a CEO (note that AirNZ is owned 51% by the "people") who can only tell us to buy far ahead if we want cheaper seats - of course they want us to buy ahead - once they have your money (and more often than not you will have a change/cancelled flight to deal with come that time for you to fly) guess who is earning the interest - not you.  Post pandemic we have only Jetstar/AirNZ (main trunks) and AirNZ (domestic with other very expensive "bit" [read tiny aircraft] as options and from where I am that means that I can either fly south through Christchurch or north through Auckland [with terrible connections - either extremely short [often delayed arrivals and then having to proceed through security for "jet" serviced routes - and security don't give a damn that your arrival in was delayed, believe me] or extremely long - PMR to DUD can take as long as 8 hours to complete and it's less than 700km from me.  AirNZ shouldn't be worried about "removing" middle seat blocks but rather on figuring out how to get NZ moving - our current per hour flight costs domestically (non-trunk) are about 4x what Australians are paying for on their domestic travels.

24 Feb 2015

Total posts 25

Agree - its a budget airline charging premium prices. Dont get me started on the food offerings and portion sizes (long and short haul!) 

Qantas - Qantas Frequent Flyer

11 Nov 2016

Total posts 47

Air New Zealand had domestic business class on trunk routes until 2002.

QF NZ

28 Jul 2013

Total posts 29

Huge shame, a pleasant up from economy and half the price of business.  I wonder exactly why ???

Singapore Airlines - KrisFlyer

14 Jan 2014

Total posts 340

Would be better if they dumped the Euro Biz approach all together one would think 🤔 

THR
THR

20 Sep 2012

Total posts 77

That's what they're doing.

Qantas - Qantas Frequent Flyer

18 May 2017

Total posts 5

Air New Zealand is now a true low cost carrier for the Tasman & Pacific Islands, it just keep on getting worse for them. Cut backs in capacity out of Christchurch & Wellington on these routes now make it cheaper flying through Auckland. Their long haul business product is obsolete but they gouge on prices. They are more interested in spending their money on marketing and spin rather than look after their customers. 

Qantas - Qantas Frequent Flyer

21 Feb 2011

Total posts 12

I would expect this is driven by the engine issues in NZ's 16 A320/321 NEOs.  More aircraft will be taken out of service from Jan 24 for remedial work.  The resulting schedule reduction will mean more passengers in fewer seats, hence freeing up the middle seats will drive more $$$

Virgin Australia - Velocity Rewards

06 Mar 2015

Total posts 232

The works deluxe seat that promises " an empty seat " next to you for use was a stupid idea ! It's all very good having an empty seat along side you but so does the third passenger in that row. Who has the use of the empty seat then ? Obviously both passengers adjacent to the empty seat which make it hardly worth while as it can be quickly filled with gear by either passenger once the aircraft has taken off . My niece had this exact issue wit Air NZ and it made for a very uncomfortable flight .

Air New Zealand - Airpoints

21 Jan 2016

Total posts 193

I am not sure what your point is. Works Deluxe is the first 3 rows with the middle seat empty. Did you niece have the window or aisle seat?

Virgin Australia - Velocity Rewards

06 Mar 2015

Total posts 232

krisdude.  I does not matter which seat she had , either the aisle or window seat is of no consequence. The issue was who had the use of the " middle empty seat "? As it turned out t it was either passenger , not just one passenger. This meant that both would pay to have an empty seat next to them but not just for their exclusive use. How do you then determine who spreads out into the empty seat or puts carry on luggage (that was stowed in the overhead locker for take off ) into the seat for use during flight?  When one books and pays for this " empty seat " there wasn't anything to inform either passenger that they would have to share the seat.  The cabin crew did say this did present " issues " on some flights.

29 Jan 2012

Total posts 176

Guys, QF has the same middle seat free model available on domestic sectors - As far as QF are concerned, they own the middle seat and the 2 other passengers cannot place items or utilize the area for their own gain. It is purely to supply space and social distancing only - Simple! QF also go one further to say they can actually sell the middle seat last minute if they choose and refund the extra fees paid by the 2 passengers who booked this added benefit.

As to NZ removing Works Plus, am sure it is to do with maximizing revenue and selling the 3rd seat with passenger loads exceeding supply - simple revenue raising and nothing to do with customer feedback as mentioned earlier.

Simply, to share the spare seat on NZ would be the way to go till the option is totally removed next year.


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