Qantas has started to crank the marketing machine for its new Qantas Cash travel money card, ahead of the card's planned Q3 launch.
The airline is now sending emails to selected members of its frequent flyer scheme inviting them to 'jump to the front of the queue' and be among the first travellers packing the shiny new multi-currency plastic.
The move follows last week's identical kick-off campaign by Virgin Australia for its competing Global Wallet.
Both Qantas and Virgin Australia intend to bake the prepaid travel cash functionality into new-look frequent flyer cards, which can then be used to make purchases and ATM withdrawals both in Australia and overseas (earning an as-yet undisclosed number of frequent flyer points in the process).
Each card can store up to nine currencies in separate 'virtual wallets' – these will include the usual suspects such as US dollars, UK pounds and Euros, plus we'd tip NZ, SIngapore and Hong Kong dollars.
Qantas has allied itself with MasterCard while Virgin is working with Visa.
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