Qatar Airways now offers an airport chauffeur service to whisk travellers between home or office and the airport.
However, the Oneworld member won't be making it free – even to passengers booked in its first class suites.
Instead, all passengers will pay a fee for booking a driver through global partner Blacklane, which lists upmarket models from Audi, BMW, Mercedes-Benz and Cadillac in their fleet.
Standard rates from North Sydney to Sydney Airport range from US$110 (A$138) for a 'business class' ride in the likes of a Mercedes-Benz E-Class or BMW 5 Series, with the 'first class' option of a Mercedes-Benz S-Class, BMW 7 Series or Audi A8 priced at US$162 (A$202).
From South Yarra to Melbourne's Tullamarine Airport the same options span from US$96 (A$120) to US$164 (A$205).
Those prices, Qatar notes, include "all taxes, tolls, fees and gratuities", making it an all-inclusive rate which includes up to one hour of complimentary waiting time for pickups from the airport.
Gulf rival Etihad recently axed its free chauffeur service for first class and business class travellers, opting instead for a fee-based service through contractors in each country.