United Airlines has revealed its Boeing 777-300ER business class seat, and it's a 'knock it out of the park' effort.
Offering direct aisle access, ample personal space and a lie-flat bed over two metres long, the seat is part of United's new Polaris business class concept which also extends to a network of new airport lounges.
For full details click through to our feature article: United Airlines launches new 'Polaris' business class seat, lounges
PREVIOUS | United Airlines will use the debut of its new Boeing 777-300ER to launch its next generation of business class seats, although there’ll be no first class cabin at the pointy end of the plane.
"We are heavily focussed on creating an amazing international business class" says Mark Krolick, managing director of UA's Marketing & Product Development arm.
The first of United's new Boeing 777-300ER jets is due for delivery at the end of 2016, Krolick tells Australian Business Traveller, and will contain all-new seats from tip to tail.
However, that won't include first class, which Krolick says the airline is scaling back from its international fleet.
"We continue to reduce the amount of long-haul first class (although) right now there are no immediate plans to retire it. But there's not a plan to put first class on any more new deliveries."
Krolick adds that the airline's new BusinessFirst "is likely to be the prime cabin in the future."
"We offer a very very good product right now, and it will only get better on the 777-300ER."
The new international business class could also feature pyjamas on longer flights with an overnight leg.
The writer travelled to Chicago as a guest of United Airlines and Star Alliance
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