Virgin Australia has pulled ahead of Qantas in the battle for business traveller's hearts, wallets and bums, according to the latest Roy Morgan Air Travel Survey.
The market research firm reports that 86% of domestic business travellers polled in July 2013 said they were 'satisfied' or 'very satisfied' with Virgin Australia, compared to 77% two years earlier at a time when Virgin was still a low-cost carrier.
Satisfaction for Qantas, however, has declined from 88% in July 2011 to 82% in July 2013.
The rolling survey of almost 2,000 travellers embraces not only each airline's business class seating and service but other aspects such as airport lounges and frequent flyer programs.
Virgin has suffered more highs and lows over those two years, with a roller-coaster ride taking the airline's satisfaction ratings from the low 70s to just shy of 90%.
Qantas, on the other hand, suffered its biggest fall during the industrial troubles in the second half of 2011 and the airline's subsequent worldwide grounding in October 2011.
Apart from a resurgence in early 2012 the Red Roo's satisfaction rating has generally trended downwards until the start of this year.
As of July 2013, both Qantas and Virgin Australia were on the up, indicating that business travellers generally felt better about their experiences on both airlines.
Readers: channel your inner Mick Jagger and tell us which airline gives you satisfaction – is it Qantas or Virgin Australia?
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