Virgin Australia eyes new international routes

By David Flynn, October 30 2014

Virgin Australia plans to add at least two and "maybe three" new international routes to its network over the next three years, according to airline CEO John Borghetti.

Speaking at the Tourism and Transport Forum Leadership Summit in Canberra yesterday, Borghetti promised that “you will see us fly to more international destinations over the next three years."

“Two (destinations), maybe three, certainly two" Borghetti confirmed, although he declined to name the routes.

Asia has long been favoured to see the next pin on Virgin's network map, with Singapore and Hong Kong the obvious front-runners.

Earlier this year, at a press briefing following Virgin Australia's 2013-2014 financial results, Borghetti confirmed that "at some point in the future we will be operating the (Airbus) A330 internationally."

Virgin's current  international long-range Boeing 777 services are limited to Los Angeles (from Sydney and Brisbane) and Abu Dhabi (from Sydney), with the later being the hub of its partner and stakeholder Etihad Airways.

Closer to home are New Zealand, Bali, Phuket and the Pacific Islands, which are serviced by smaller short-range Boeing 737-800 jets.

Virgin recently took delivery of the last of six orders for the Airbus A330, while Borghetti revealed that he doesn't expect to see the Airbus A350 or Boeing 787 join Virgin's fleet until sometime after 2020, three years beyond an earlier 2017 timeframe.

Read: Virgin Australia pushes back on Airbus A350, Boeing 787 decision

However, there's also the possibility of sharing a single 'bulk order' for either the Airbus A350 or Boeing 787 with partners Etihad Airways, Singapore Airlines and Air New Zealand.

"Could we, would we, talk to our three partners in terms of how we do this together? Within legal bounds, absolutely," Borghetti said.

Read: Virgin Australia mulls 'bulk order' for Airbus A350, Boeing 787

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David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

S

S

13 Sep 2013

Total posts 105

Interesting. Looks like they'll be adding routes as they cut others.

I've heard from a couple of people inside Virgin that they'll be handing over some of their international routes to Tiger soon.

Bali is apparently a definite for handing over to Tiger soon.

riley

riley

Virgin Australia - Velocity Rewards

19 Mar 2014

Total posts 574

Makes sense. Not a lot between the B737 and tiger in regards to the Bali offering. 

I've heard they'll be handing over international routes to partners. Can't quite get my head around how it works. If it's a code-share or a joint operation. Borgetthi's words bove suggest it's something in the ilk of a JV.

sagidec

sagidec

Qantas - Qantas Frequent Flyer

19 Nov 2011

Total posts 246

Might as well hand the leisure routes to Tiger considering there are competitions with low cost carriers on the routes, they're not gonna fill those flights as full as they want to be on a "full service" carrier. Since they serve from Perth to Bali and Phuket, the flight times is just about 5 hours away (can be serviced by Tiger's A320). One can "almost" live without full service offerings.

International routes, too much competition and overcapacity on Singapore and HK. Might struggle to fill the planes. Time to find new markets...

Rkwm

Rkwm

23 Mar 2012

Total posts 87

That is good news. I am really wishing for Syd Hkg Syd .CX is operating at capacity ,trying to sqeese as many seats in as is possible,even changing aircraft and configerations to accomodate for the demand.I travel this route monthly and would welcome a Virgin Australia offering. I can only hope!

abudhabi1

abudhabi1

Thai Airways International - Royal Orchid Plus

15 Jan 2013

Total posts 279

I agree a Virgin Australia offering would be most welcome to HKG ex Sydney.Plane leaves after 1pm on the way up and returns around 10pm coming home.It would have to be an improvement especially for Adelaide connecting passengers over having to leave at 6am or 7am via Sydney or Melbourne with Qantas or the similarly timed nonstops with Cathay Pacific.As a Velocity Member my only other option is Singapore Airlines via Singapore which is something you don't need to add extra transit time for.

Sim1

Sim1

16 May 2014

Total posts 99

There is a rumour floating around that they were looking at Perth-Singapore.

Singapore could drop one flight a day and Virgin takes over especially with the new Virgin terminal being able to connect international passengers into Perth

I think Virgin will think outside the box when it does. 

Aslong as they dont become that other airline where flights only go from Melbourne and Sydney they will win some fans.

abudhabi1

abudhabi1

Thai Airways International - Royal Orchid Plus

15 Jan 2013

Total posts 279

Not a Bad Idea.BA pulled out in 2000,Qantas just recently leaving the WA Market to Singapore Airlines.AN A330 that would otherwise be sitting around in Perth could be used for such a flight.I am from Adelaide but would happily take that option if there is no day option on SQ back to ADL ex Singapore.

Hugo

Hugo

12 Jun 2013

Total posts 744

I dunno, what's Virgin's competitive advantage on this route? Replace a SQ flight with a VA flight and who is this better for? (Apart from the people who want to get Velocity redemptions on this route). Overall most passengers, especially those coming from overseas, will choose a SQ flight over a VA flight where both are available. 

If I were VA I wouldn't be looking at trying to replicate my own bigger brother's routes but carving out something new. HKG seems to make more sense given that there's no non-oneworld option on this route nowadays, and the potential to connect with Virgin Atlantic onward flights. 

kpkazzie

kpkazzie

Qantas - Qantas Frequent Flyer

01 Apr 2013

Total posts 38

I highly doubt any airline would, but what are the chances of a seasonal direct flight to Europe? If the 787 or A350 does come from a partner of VA

Fancypants

Fancypants

30 Oct 2014

Total posts 1

There are curently no Australian carrier flying to Kuala Lumpur. The market is apparently there with Malaysia Airlines monopolising the routes from every major Australian capital city, sometimes 2 or 3 times daily. One has to ask why Australian carriers don't wish to compete with MAS ? Could there be a niche for Virgin Australia to fly to Kuala Lumpur and then code share with Etihad to onwards destinations? 

Chris_PER

Chris_PER

Virgin Australia - Velocity Rewards

19 Feb 2014

Total posts 451

Monopolising premium traffic anyway...dont forget Air Asia X.

hutch

hutch

07 Oct 2012

Total posts 1218

MAS flies from Australia to their hub. They can then distribute passengers over their network. 

If VA flies to KL they can only send passengers to AUH, SIN and any other code shares/Interline  they can sign. Not smart business. 

They would get feed at SIN,  but yields aren't good there atm. 

HKG has similar story to KL. Onward feed to London,  but no where else. Unless they do code share with CX for onward destinations from HKG.  If they can get a codeshare with CX,  HKG would work. 

Left field? Use A330 PER to AUH and use the 777 to start AUS to SFO?  

deethom

deethom

Cathay Pacific - Asia Miles

27 Nov 2012

Total posts 40

There is one glowing departure, destination that seems to have been missed, VA flying BNE to NRT return, a route that is not serviced by any airline. Sure, OOL has JQ going to NRT, but I know a lot of Sunshine Coast people who are not into a 4 hr drive, and travel via SYD on JAL or QF.

Agree any services into Asia from Perth would have to be a plus.

Cheers, Dee.

trainyou888

trainyou888

31 Oct 2014

Total posts 1

We live at the Gold Coast fly to and from Hong Kong every year for at least a couple of weeks. Our next trip in January as usual we have to travel to Brisbane to catch our flight staying at a hotel the night before. It would be wonderful to have a Gold Coast [Coolangatta] - Hong Kong service especially with reasonable Business Class seats. Bring it on please Virgin! Stay healthy, Rob

riley

riley

Virgin Australia - Velocity Rewards

19 Mar 2014

Total posts 574

That's ambitious! 

jasondrummond

jasondrummond

Qantas - Qantas Frequent Flyer

22 Nov 2012

Total posts 10

Hi Rob,

As a fellow Gold Coaster I would love that too. Can't quite see that happening, A VA flight out of BNE would be nice to HK.

I'd be happy just to get those Business Class seats on OOL to AKL and see the ditching of Premium Economy.

_andrewgunn_

_andrewgunn_

Qantas - Qantas Frequent Flyer

11 Aug 2014

Total posts 51

Oh please add hong kong!

imxpnsv

imxpnsv

Virgin Australia - Velocity Rewards Platinum

29 Aug 2014

Total posts 38

VA, please add Hong Kong and Seoul. What is the point of connecting a destination which currently served by your partner airline SQ and EY. People will prefer to fly to Singapore with SQ rather than VA in anyways unless they want to redeem their Velocity points. Please fly to HKG and connect with Virgin Atlantic/America and get some market share from One World's hub. And go to Seoul make a partnership with Korean Air/Asiana Air to link other surrounding Chinese and Japanese cities.

gwilli1

gwilli1

Virgin Australia - Velocity Rewards

18 Jun 2013

Total posts 26

Give me anywhere in Japan . Huge opportunity to break down a totally OW dominent route ex AUS with QF, JL & JQ. 

riley

riley

Virgin Australia - Velocity Rewards

19 Mar 2014

Total posts 574

If I were a betting man, which I am, I'd be putting my money on Hong Kong with the 773. 

Etihad will be flying AUH direct to Hong Kong as of June 2015. I would siggest the VA29/VA30 service that currently supplements Etihad's service to AUH would be dropped and the available 773 run a daily HK ex Sydney. The connecting service from HK to AUH departs at 19:20 local time, allowing for a comfortable mid-morning departure from Sydney.

Also allows for San Fran connection through Singapore. 


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