Accor's new Orient Express hotel brand is all about unabashed luxury

By David Flynn, December 20 2018

The Orient Express: three words which conjure up visions of refined travel gilded in sumptuous luxury. And, yes, Agatha Christie's classic multi-handed murder mystery.

Putting that last one aside, Accor plans to tap into this era of when travel was romantic rather than frantic with its new Orient Express hotels brand.

The first Orient Express will open in Bangkok at the end of 2019, paving the way for a planned collection of ten hotels by 2030.

Those opulent accommodations will initially dot the map in Asia and Europe, taking their cue from the Orient Express railroad, but don't be surprised to see the brand plant itself in any other destination which inspires a sense of adventure.

Orient Express hotels will skew towards Accor's other flagship luxury brand Raffles in channeling old world charm into a modern six-star environment and borrowing their design DNA from the essence of the original carriages: think leather, brass, botanic motifs and sumptuous materials.

To that end, the first Orient Express hotel – located in Bangkok's landmark King Power Mahanakhon Building – is all about setting the benchmark.

"Orient Express redefined rail travel in the 1900s, introducing the first sleeper cars linking West to East and delivering unprecedented levels of comfort and dining," explain Michael Issenberg, Chairman and CEO of AccorHotels Asia Pacific. “We are proud to bring the multicultural heritage, mystery and exoticism of the legendary Orient Express brand to Bangkok."

Designer par excellence Tristan Auer is reimagining the Art Deco stylings and plant motifs of the original Orient Express carriages to reinterpret the art of luxury travel.

The hotel's 154 rooms will include nine suites and two penthouses; an entire wellness floor with an outdoor pool and jacuzzi, plus a Orient Express Spa by Guerlain; and two signature restaurants in Mott 32 and Mahanathi by feted Australian chef David Thompson, known worldwide for his skills and expertise in Thai cuisine including Nahm Bangkok, the Michelin-starred exploration of royal Thai cuisine, as well as the Long Chim restaurants in Sydney, Melbourne, Perth and Singapore.

The Orient Express Bangkok will also take advantage of the King Power Mahanakhon Building's soaring 78 storeys with easy access to the rooftop restaurant, bar and stunning 360 degree views across the city.

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

alyopsis

alyopsis

02 Aug 2018

Total posts 15

I've always felt that Accor have way too many brands. Their portfolio is like a minestrone soup mix. This just ads to that

Stephen787

Stephen787

02 Jul 2011

Total posts 57

Even so it will be interesting to see what character the Orient Express has compared to the myriad of chain hotels in Bangkok.

kimshep

kimshep

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 492

I'm guessing you don't use Marriott (and their 36 or so) brands much?

Traveller14

Traveller14

17 Sep 2015

Total posts 391

36 is about 32 too many. Confusing for patrons. Hard to remember the complete 'stable.'

MR1961

MR1961

17 Feb 2016

Total posts 24

Is it just me, or does anyone else get totally confused with Accor, AccorPlus and Le Club ? I agree I find that Accor have the most confusing branding and websites...

BOF

BOF

15 Mar 2016

Total posts 15

Interesting given that Belmond, who run the train, have their own range of luxury hotels. I assume Accor have the rights to use the Orient Express name?

tris06

tris06

China Airlines - Dynasty Flyer

22 Sep 2012

Total posts 68

Well they spent a huge amount of money buying the brand so if they don't have the rights then they just threw money away. I am keen to see what it looks like as a new brand. Mantra will just add to the massive list once they join the Leclub program and then Movenpick. Oh and forgot they have other brands they invested In. Banyan tree brands are also now part of the Leclub program from the 19th of December 2018.


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