2018 looks to be a year of change for the Avios loyalty platform behind British Airways' Executive Club, but re-opening the scheme to Australian travellers isn't on the cards.
BA used to allow residents of Australia and New Zealand to join its frequent flyer program but pulled down the shutters in June 2003, directing its customers to the Qantas Frequent Flyer scheme to "earn and redeem points when travelling on British Airways flights."
Qantas' decision to walk away from its joint venture with British Airways in favour of an alliance with Emirates in 2013 spurred some hopes that BA would recant on blocking Australian residents from BAEC membership.
However, a spokesman for the British flag-carrier confirmed to Australian Business Traveller that there are "no current plans" to bring back Executive Club membership as an option for its Australian flyers.
The Avios Group – which operates the loyalty schemes of British Airways and its IAG-owned siblings – will adopt 'dynamic pricing' from 2018, according to IAG's annual Capital Markets Day investor presentation on November 3, 2017, along with the launch of a 'single points bank' shared between all IAG airlines including British Airways, Aer Lingus and Iberia.
Approached by Australian Business Traveller, Avios spokeswoman Lynn Maddison declined to offer any clarity on the shift towards dynamic pricing, and would only comment that "there are ... no imminent plans to launch the Avios Travel Rewards Programme in Australia."