Today's best business class seats are pretty astounding, so how do you beat the competition and make business class even better?
Enter the business class suite, which amps up the privacy factor and shrinks the gap to first class.
Shown above is the latest design from London-based Priestman Goode, a firm with plenty of form when it comes to shaping the pointy end of the plane – including premium cabins for the Swiss Boeing 777-300ER, Qatar Airways' Airbus A380, Air France La Premiere first class, TAM's short-lived Boeing 777 first class and the Embraer E2.
The company's latest and un-named design surrounds each passenger's space with a high-walled shell which will admittedly make some travellers feel more like they're stuck in an office cubicle than luxing it up in a private cabin.
This 'super business class' approach is a natural extension of other recent designs we've seen, such as the Waterfront...
... the Breakout...
... and this business class concept created for Singapore Airlines, with its suite-like sliding doors.
PriestmanGoode's approach allows the business suites to be 'nested' in what the industry terms a high-density configuration, maximising the number of passengers per square metre.
At the same time, each passenger has direct access to the aisle.
PriestmanGoode is quick to point out that this design was not cooked up for any specific airline – it's just yet another business class brainwave which might one day appear in part or whole.
"As a design studio that works on developing aircraft interiors we are constantly coming up with new ideas and we sometimes register those designs" a spokeswoman for PriestmanGoode tells Australian Business Traveller, adding that the designs "have not been developed for any particular client."
More design stories from Australia Business Traveller
- Concept designs for new Singapore Airlines first, business class
- Is this British Airways' next Club World business class seat?
- Innovative Airbus A350 first class cabin concept revealed
- The Airbus A380 first class concept cabins you never saw
- Singapore Airlines' new A380 first class, business class in 2017
- The fabulous bars, lounges and restaurants of the Boeing 747
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