How can Virgin Australia make Velocity Platinum better?

13 replies

Mal

Member since 14 Jun 2013

Total posts 109

Interesting to read this AusBT article this morning: Virgin Australia Velocity polishes the Platinum proposition

Virgin once again talking up improvements to Velocity Platinum, but what does everybody here think they really need to do to make Velocity Platinum a compelling and 'rewarding' alternative to Qantas Platinum?

I know some people want there to be a Velocity equivalent to QF's Platinum One tier but I'd rather they nail the Platinum proposition first!

Tim Saunders

Member since 13 Sep 2016

Total posts 30

I'd like to see a special Platinum-only area in the Virgin lounges with better meals. Their current breakfast lunch and dinner options are very third-rate.

MattJelonek

Virgin Australia - Velocity Rewards

Member since 08 Jun 2014

Total posts 88

Platinum only area + one guest flying with you in Lounges...


Perhaps a Patinum Lounge! 

mcglynp

Virgin Australia - Velocity Rewards

Member since 20 Jan 2016

Total posts 47

Probably two things spring to mind. 


1 -  Improve award availability.  At this time there is no additional availability for Plat flyers.  Availability internationally with VA is incredibly patchy.  They could look at improving it,  or have options to guarantee an international award seat on a full fare companion basis for one return a year. 


2 - Air NZ ,  recognize your status when you are making $ bids on upgrades.   There is a tiered loading on your bid that recognises your status.  So top tier fliers have a 150% loading. Surprised VA do not copy the idea. This would be one of those win/win situations.  As it would encourage use of the upgrade bids,  and give top tier fliers more certainty that a bid will secure the seat.  Could also be combined with a lower starting point for the upgrade.   


Not sure if plat only lounges or areas would work with Virgin.  With family sharing the threshold for Platinum is pretty low.   

Tim Saunders

Member since 13 Sep 2016

Total posts 30

Agree that a Platinum lounge wouldn't work for Virgin. Qantas is large enough to have a two-tier lounge structure, the Qantas Club and Qantas Business Lounge, but Virgin simply lacks that scale.

It would be good if Platinums could have their free hotel and hire car status each year, at the moment you get it the first year you reach Platinum and then it disappears unless of course you qualify through the hotel or hire car rewards program. Maybe after a year, if you don't qualify for that reciprocal 'Platinum' hotel or hire car status you get the 'Gold' equivalent.

Tracie

Virgin Australia - Velocity Rewards

Member since 30 Oct 2015

Total posts 79

It would be nice to actually be recognised as a Platinum on VA international flights..... just returned from the US and I felt like I was scum in business class - was ignored by the cabin manager while other members were welcomed and seem to be given more urgent attention. The cabin manager used to introduce themselves and make you feel valued.

It feels it's too difficult to acknowledge the top tier members. It's the personal touches that make you feel valued. Right now I'm just another number within the Virgin network even though I'm platinum.

smit0847

Member since 30 Aug 2013

Total posts 148

Virgin are not going to make separate Plat areas in their lounges. For starters several lounges simply dont have the room and it would be extremely expensive to install separate food, bar etc areas. Where the kitchen is part of the normal lounge and there was no room to build a separate kitchen (ie BNE), would staff cart the better food through the normal lounge into the Plat lounge? This is not going to happen.


Access to SIN Silverkris lounge would be a BIG win but I doubt SQ will allow it as they don't for any other partners from memory. Some easy wins:

- Gold has too many benefits so few people reach for platinum. I would strip a few gold benefits away, such as Fly Forward and the Hilton Gold status match. I think this is too generous.

- Make the guaranteed family reward seat trip each year any class for short haul, and Y or Y+ for long-haul.

- Priority pass membership to cover their lounge patchiness is a great idea.

- Make the 4 comp domestic upgrades available from any fare.

- Maybe waive change fees for reward bookings.

haz1003

Virgin Australia - Velocity Rewards

Member since 11 Nov 2014

Total posts 7

I don't think you would get a lot of people wanting to 'reach for platinum' if you get rid of the benefits you have given gold frequent flyers. I think you will just end up with a rather large contingent of annoyed people.

No one likes losing something that they have already been given.

Last editedby Chris Chamberlin at Oct 13, 2016, 02:18 AM.

JBL

Member since 01 Jun 2016

Total posts 27

SQ does allow SilverKris lounge access in SIN for Air NZ Elite, would be nice if they did they same for Velocity Plat

Doubleplatinum Banned

Qantas - Qantas Frequent Flyer Platinum

Member since 07 Feb 2013

Total posts 431

Having been a platinum for 4 years and just now dropped to gold I'm not putting any effort into getting back up to platinum, as alluded to the differences are so minute it's not worth it. I don't think there will be any major improvements to plat benefits as long as VA remain in their quasi alliance with SQ and EY rather than joining one of the more established ones like Star Alliance.

mjward555

Virgin Australia - Velocity Rewards

Member since 09 Dec 2015

Total posts 4

This is my wish list:

- Make the 4 comp domestic upgrades available from any fare (thank you smit0847)

- Introduced lifetime Gold like QF; this is the biggest difference between the 2 programs

- Getting more into bed with Accor; I would love a PT status match with Accor

1Worldfreqflyer

Member since 29 Jun 2016

Total posts 15

It would be nice to actually be recognised as a Platinum on VA international flights..... just returned from the US and I felt like I was scum in business class - was ignored by the cabin manager while other members were welcomed and seem to be given more urgent attention. The cabin manager used to introduce themselves and make you feel valued.
It feels it's too difficult to acknowledge the top tier members. It's the personal touches that make you feel valued. Right now I'm just another number within the Virgin network even though I'm platinum.

Oh I couldn't agree more with you. Spot on, I am not a Virgin Velocity member but a Qantas Platinum one and unless I travel Business or First Class when the CSM (Cabin Services Manager) comes in person and greets me most attentively, I seem to get a rather different approach and treatment when travelling economy. QF crew are very discriminatory in their approach, they really have no interest in top tier flyers if you are in cattle class. Whereas with Cathay Pacific (CX) even in cattle class the ISM (Inflight Services Manager) makes a point of coming to greet you at some stage during the flight, always sends the economy class purser to greet you and offer you magazines, pillows, blankets etc etc even champagne and one feels that just because you are travelling cattle class you are no less important to the airline, because you are a top tier flyer within their Oneworld alliance, yet this is something QF could not care less. I have brought this to the attention of senior management, separately and as part of their feedback panel, but neither the Chief of Cabin Crew nor anyone else at QF seem bothered in the least.

Same with other Oneworld carriers (notably LATAM and Royal Jordanian). It's not Oneworld, it is a Schizophrenic World alliance...

shanemelb1968

Virgin Australia - Velocity Rewards

Member since 29 Dec 2012

Total posts 1

I have been Velocity Platinum for many years now. The one thing that really bugs me, is after you have reached Platinum, there is no incentive to remain loyal to the brand; I have often thought maybe I should at that point start flying Qantas to get status in both (last year I maintained my own platinum, plus got my partner to platinum via family pooling, plus still had enough to gift a gold membership).

One thing that I would like to see is getting some more complimentary upgrades, maybe an extra upgrade for a certain number of status credits over what you require to maintain. Also being able to transfer them to another member (partner for example). But probably the biggest issue I have with the upgrades is you book a flexi fare (or freedom now), use an upgrade to business, buy suddenly you don't have the flexibility to fly ahead, change flight etc.... I was stuck at Perth airport for several hours because they wouldn't move me to the earlier flight, even though there were seats available. They said to move, I would have to forfeit the upgrade and fly in economy.
A lifetime platinum would be a nice next step too, but I'd like to see them fix some of the other issues first.

Steve987

Member since 23 Feb 2015

Total posts 258

It would be nice to actually be recognised as a Platinum on VA international flights..... just returned from the US and I felt like I was scum in business class - was ignored by the cabin manager while other members were welcomed and seem to be given more urgent attention. The cabin manager used to introduce themselves and make you feel valued.
It feels it's too difficult to acknowledge the top tier members. It's the personal touches that make you feel valued. Right now I'm just another number within the Virgin network even though I'm platinum.

Oh I couldn't agree more with you. Spot on, I am not a Virgin Velocity member but a Qantas Platinum one and unless I travel Business or First Class when the CSM (Cabin Services Manager) comes in person and greets me most attentively, I seem to get a rather different approach and treatment when travelling economy. QF crew are very discriminatory in their approach, they really have no interest in top tier flyers if you are in cattle class. Whereas with Cathay Pacific (CX) even in cattle class the ISM (Inflight Services Manager) makes a point of coming to greet you at some stage during the flight, always sends the economy class purser to greet you and offer you magazines, pillows, blankets etc etc even champagne and one feels that just because you are travelling cattle class you are no less important to the airline, because you are a top tier flyer within their Oneworld alliance, yet this is something QF could not care less. I have brought this to the attention of senior management, separately and as part of their feedback panel, but neither the Chief of Cabin Crew nor anyone else at QF seem bothered in the least.

Same with other Oneworld carriers (notably LATAM and Royal Jordanian). It's not Oneworld, it is a Schizophrenic World alliance...

This is the opposite of my experience. Every time I fly economy I get a high degree of attention from the staff.

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