Hilton Melbourne South Wharf to become Pan Pacific Melbourne

By David Flynn , March 5 2017
Hilton Melbourne South Wharf to become Pan Pacific Melbourne

IN BRIEF | The Hilton Melbourne South Wharf will be rebranded as the Pan Pacific Melbourne later this year.

Singapore's UOL Group – which owns both the Pan Pacific and Parkroyal brands – will pay $230 million for property.

"The acquisition is part of the group's plans to expand its hotel property portfolio and hotel management businesses in the Oceania region" the company said in a statement.

"The property will allow the group to have a bigger presence in the city of Melbourne in addition to its Parkroyal Melbourne Airport.", adding that "the acquisition may also allow the group the opportunity to enhance the collective operating efficiency of the group's current hotels in Australia, through economies of scale and greater brand awareness of 'Pan Pacific' and Parkroyal."

This will be the brand's second property in Australia, alongside the Pan Pacific Perth.

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

20 Feb 2012

Total posts 65

So no more Hilton for Melbourne. Other than the double tree. I wonder why Hilton chose to get rid of both it's properties (East Melbourne and South Warf)

Qantas - Qantas Frequent Flyer

07 Feb 2015

Total posts 149

Both properties were sold by the old owner and new owners decided not to use Hilton. I guess Hilton didn't have much choice in these cases. However Hilton could work harder to recruit new properties instead of leaving a gap in one of the biggest hotel market in Australia.

Qantas - Qantas Frequent Flyer

21 Jan 2014

Total posts 263

The offerings of Hilton and also IHG in Australia would leave one to conclude we are not a market they consider with a high regard as opposed to many of the Asian brands which are expanding in Australia.

18 Apr 2015

Total posts 68

Same could be said about Hyatt in Oz

Qantas - Qantas Frequent Flyer

08 Sep 2012

Total posts 244

In fairness, Hyatt has just opened Hyatt Regency at the old Four Points site in Darling Harbour.  

21 Jul 2012

Total posts 127

Outside of Australia, Hilton tends to be more of a mid-range 3/4-star brand, so the 5-star South Wharf was a bit of an outlier.  My guess is we'll see a Conrad open in Melbourne at some point instead.

American Airlines - AAdvantage

13 May 2017

Total posts 2

I heard a rumor from a guy i know that works at CTrip.  He said that Hilton will be acquiring Pan Pacific hotels and the deal will be announced in June.  If that's the case, it seems like a strange acquisition.

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