Rimowa's see-through luggage has nothing to hide

By Bloomberg News, June 7 2018

"Transparency" has been a go-to buzzword in the business and tech industries over the past few years, but German luggage maker Rimowa has taken the concept to the extreme.

Introducing the Rimowa x Off-White Cabin Multiwheel (€850), a carry-on bag cast in clear polycarbonate for a completely see-through piece of luggage. Pack accordingly.

If the intermingling of transparent and 'off-white' has you scratching your head, here's a catch up. Off-White is the hipster streetwear label created by Virgil Abloh, artistic director of menswear for Louis Vuittonl, owned by luxury conglomerate LVMH, which in turn holds an 80 percent stake in Rimowa.

The transparent bag gains black accents from the handles, wheels, zipper, and a TSA-approved lock (just becasue people can see your stuff doesn't mean you want them to steal it).

Each customer also gets an additional set of wheels in bright orange...

... along with a transparent amenity kit and several packing bags.

It's worth noting that Australian brand Crumpler released a transparent suitcase in 2016. It is no longer available for sale on the brand’s website, suggesting that Abloh’s idea might generate Instagram-friendly buzz among monied millennials but be commercially impractical.

“The idea isn’t necessarily to target this or that demographic but to participate in culture in thoughtful ways with like-minded brands that have an organic relationship with Rimowa,” says Hector Muelas, Rimowa’s chief brand officer.

“We’ve also collaborated with Fendi” – also owned by LVMH – "which sits on a different spectrum, and we have some projects in the pipeline that point at new and exciting directions. The modern travel experience has many facets.”

The Rimowa x Off-White Cabin Multiwheel is also a deliberately attention-grabbing design to honor the German luggage brand’s 120th anniversary, and comes in tandem with a series of more conventionl design updates.

Touted as the "most significant evolution of the brand’s designs since the 1950s," the changes are quite subtle: new, lighter materials; understated-to-the-point-of-unnoticeable ergonomic design tweaks; new wheel designs to maximize mobility; and some practical storage features for frequent travelers. 

A newly conceived product line of four collections updates the brand’s core line-up with a refreshed visual identity and new size runs: four cabin sizes, two check-in sizes, and two larger trunk sizes per collection.

sgb

sgb

Emirates Airlines - Skywards

30 Nov 2015

Total posts 745

Fantastic idea in this day and age with heightened security everywhere, but not sure I would like all and sundry seeing what's inside my case or how badly it is packed.

brettepi

brettepi

10 Jul 2017

Total posts 32

why what do you put in your case that you don't want others to see?

russell

russell

Qantas - Qantas Frequent Flyer

04 Nov 2011

Total posts 327

surprised you even need to ask that question....

brettepi

brettepi

10 Jul 2017

Total posts 32

what are you hiding russell

Dredgy

Dredgy

Qantas - Qantas Frequent Flyer

02 Apr 2017

Total posts 115

I hate that we live in a world where this actually makes sense as a product.

Ho Really

Ho Really

Singapore Airlines - KrisFlyer

13 Dec 2014

Total posts 81

If you like to show-off and are shameless it makes sense. Otherwise there's no advantage security-wise. Everything is scanned and x-rayed anyway. Even then the authorities can always open the case if there's doubt. Cheers

Zac

Zac

Virgin Australia - Velocity Rewards

23 May 2014

Total posts 129

All I see when I look at that first picture is the margin they must be making on their luggage!

MrBRo

MrBRo

28 Sep 2017

Total posts 7

Crumpler have had something similar for years.

APACPete

APACPete

Qantas - Qantas Frequent Flyer

09 Jun 2017

Total posts 16

So. It's a very expensive see through case that comes with several packing bags that are not see through. Struggling to see any practical point in this.

Notso Swift

Notso Swift

Qantas - Qantas Frequent Flyer

06 Oct 2016

Total posts 109

That style and price point is obscene, and since I have Topas 32 cabin, and E tagged 82L and Sport 100L so I am not afraid to spend money on my luggage or show off a bit

Heidifromoz

Heidifromoz

30 Apr 2018

Total posts 3

First thing I thought of (since they are into transparancy) is that you could arrange all your little ziplock bags with white powder neatly on top...!

As regards price, yes, Rimowa is expensive. Couple years ago I bought a small case - just larger than cabin-size - for CHF 700. Translated into AUD at the time: $1,000. But I love this brand and know that the case will last for decades.

But somehow I am not sure the see-through look will appeal.

Ho Really

Ho Really

Singapore Airlines - KrisFlyer

13 Dec 2014

Total posts 81

Icing sugar?

Joe

Joe

03 May 2013

Total posts 391

So will an equally well built Samsonite. Fantastic increase in price for not much more really other than a label.

AWA2602

AWA2602

Qantas - Qantas Frequent Flyer

29 Jul 2013

Total posts 209

What a pointless product!

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