"Transparency" has been a go-to buzzword in the business and tech industries over the past few years, but German luggage maker Rimowa has taken the concept to the extreme.
Introducing the Rimowa x Off-White Cabin Multiwheel (€850), a carry-on bag cast in clear polycarbonate for a completely see-through piece of luggage. Pack accordingly.
If the intermingling of transparent and 'off-white' has you scratching your head, here's a catch up. Off-White is the hipster streetwear label created by Virgil Abloh, artistic director of menswear for Louis Vuittonl, owned by luxury conglomerate LVMH, which in turn holds an 80 percent stake in Rimowa.
The transparent bag gains black accents from the handles, wheels, zipper, and a TSA-approved lock (just becasue people can see your stuff doesn't mean you want them to steal it).
Each customer also gets an additional set of wheels in bright orange...
... along with a transparent amenity kit and several packing bags.
It's worth noting that Australian brand Crumpler released a transparent suitcase in 2016. It is no longer available for sale on the brand’s website, suggesting that Abloh’s idea might generate Instagram-friendly buzz among monied millennials but be commercially impractical.
“The idea isn’t necessarily to target this or that demographic but to participate in culture in thoughtful ways with like-minded brands that have an organic relationship with Rimowa,” says Hector Muelas, Rimowa’s chief brand officer.
“We’ve also collaborated with Fendi” – also owned by LVMH – "which sits on a different spectrum, and we have some projects in the pipeline that point at new and exciting directions. The modern travel experience has many facets.”
The Rimowa x Off-White Cabin Multiwheel is also a deliberately attention-grabbing design to honor the German luggage brand’s 120th anniversary, and comes in tandem with a series of more conventionl design updates.
Touted as the "most significant evolution of the brand’s designs since the 1950s," the changes are quite subtle: new, lighter materials; understated-to-the-point-of-unnoticeable ergonomic design tweaks; new wheel designs to maximize mobility; and some practical storage features for frequent travelers.
A newly conceived product line of four collections updates the brand’s core line-up with a refreshed visual identity and new size runs: four cabin sizes, two check-in sizes, and two larger trunk sizes per collection.
Emirates Airlines - Skywards
30 Nov 2015
Total posts 729
Fantastic idea in this day and age with heightened security everywhere, but not sure I would like all and sundry seeing what's inside my case or how badly it is packed.
10 Jul 2017
Total posts 32
why what do you put in your case that you don't want others to see?
Qantas - Qantas Frequent Flyer
04 Nov 2011
Total posts 359
surprised you even need to ask that question....
10 Jul 2017
Total posts 32
what are you hiding russell
Qantas - Qantas Frequent Flyer
02 Apr 2017
Total posts 132
I hate that we live in a world where this actually makes sense as a product.
Singapore Airlines - KrisFlyer
13 Dec 2014
Total posts 79
If you like to show-off and are shameless it makes sense. Otherwise there's no advantage security-wise. Everything is scanned and x-rayed anyway. Even then the authorities can always open the case if there's doubt. Cheers
23 May 2014
Total posts 118
All I see when I look at that first picture is the margin they must be making on their luggage!
28 Sep 2017
Total posts 7
Crumpler have had something similar for years.
Qantas - Qantas Frequent Flyer
09 Jun 2017
Total posts 71
So. It's a very expensive see through case that comes with several packing bags that are not see through. Struggling to see any practical point in this.
Qantas - Qantas Frequent Flyer
06 Oct 2016
Total posts 173
That style and price point is obscene, and since I have Topas 32 cabin, and E tagged 82L and Sport 100L so I am not afraid to spend money on my luggage or show off a bit
30 Apr 2018
Total posts 3
First thing I thought of (since they are into transparancy) is that you could arrange all your little ziplock bags with white powder neatly on top...!
Singapore Airlines - KrisFlyer
13 Dec 2014
Total posts 79
Icing sugar?
03 May 2013
Total posts 674
So will an equally well built Samsonite. Fantastic increase in price for not much more really other than a label.
Qantas - Qantas Frequent Flyer
29 Jul 2013
Total posts 203
What a pointless product!
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