Virgin Australia aced the 2014 Annual Freddie Awards for frequent flyer programs, hoovering up a full tally of five wins out of five categories.
Virgin's Velocity Frequent Flyer scheme was gonged as Program of the Year in the far-reaching Middle East & Asia/Oceania region, in addition to Best Elite Program for its Platinum tier, Best Redemption Ability, Best Promotion and Best Customer Service.
The Freddies, named for British airline pioneer Sir Freddie Laker, are awarded based on a popular vote, which is in turn spurred on by extensive promotion by airlines and hotels to gather votes in their favour.
(It's worth noting that Virgin Australia enticed travellers to vote for Velocity through online and email promotions while Qantas made barely a peep about the Freddies.)
The organisers claim that "nearly 3 million ballots are cast annually" in the awards and that Virgin Australia's Velocity scheme increased its 'value ranking' over the 2013 results, "from 8.76 last year to an admirable 9.04 this year."
The best hotel loyalty scheme across the Middle East & Asia/Oceania was judged to be Hyatt's Gold Passport as Program of the Year and Best Elite Program, while Starwood Preferred Guest was recognised for Best Redemption Ability and Best Customer Service and IHG Rewards Club for Best Promotion.
Air France/KLM's Flying Blue took out top honours across Europe and Africa, with nods to Lufthansa's Miles & More and SAS' EuroBonus, while American Airlines AAdvantage and Avianca's LifeMiles picked up an equal tally of trophies for North and South America.
For full details of all the winners, click through to FreddieAwards.com.
The Freddie folk have had their say, but how do you rate Virgin Australia's Velocity against Qantas Frequent Flyer in terms of the value and perks for top-tier elite members, redeeming points on flights and overall customer service?