OPINION | It's now been 12 days since Malaysia Airlines flight MH370 vanished from the skies.
They've been days of fear and frustration for the loved ones of the plane's 12 crew and 227 passengers, and days of drama for the rest of the world.
26 countries are now taking part in the search for the downed Boeing 777-200 jet, while some three million Internet users pore over recent satellite photos covering over 24,000 square kilometres.
They have also been seemingly never-ending days of speculation – from informed opinions to wild rumour – and at the worst of times, days of embarrassment for Malaysian authorities and the country's own government.
All this has driven MH370 into the public consciousness in ways nobody could ever have imagined, and certainly not if the plane had been located the day after it disappeared.
Australian Business Traveller chose not to report on MH370, for reasons we've explained here. But over these past 12 days I've constantly been asked – by colleagues, family, friends – if I would fly on Malaysia Airlines, or even if I'd fly on a Boeing 777.
It's the same question I was asked after Qantas' flight QF32, an Airbus A380, suffered a nearly catastrophic engine explosion in November 2010 en route from Singapore to Sydney.
It's the same question as when every one of Boeing's 787 Dreamliners was grounded for over three months between January and April 2013 following a series of critical overheating problems with the plane's battery system.
In both of those cases, and this one, my answer is 'yes'. An unstinting, unhesitant 'yes'.
I've flown on Qantas Airbus A380s over a dozen times in the years since QF32, and on several Boeing 787s as well – and I have no qualms about boarding either in the future.
While Malaysia Airlines doesn't enjoy Qantas' unblemished record of not a single fatality in the modern jet age, MAS' most recent fatality was 1995 involving a tiny Fokker 50, and before that a hijacked Boeing 737 in 1977.
Those are different times and circumstances to MH370. I've flown with Malaysia Airlines a half-dozen times to date and have no pause about booking another flight with them.
As for the Boeing 777: this is one of Boeing's most successful jets, with an estimated 1,200 'triple sevens' flown by some 55 airlines around the world.
It's suffered only one 'hull loss' (an accident which damages an aircraft beyond repair) with fatalities, that being the July 2013 crash of an Asiana Airlines 777 at San Francisco, which was the result of pilot error rather than any issue with the aircraft itself.
I'm not somebody who worries about flying. If that was the case, I'd have chosen another career.
And to date, I've never had reason to question my chances of arriving safely at the other end of the journey.
The sad tale of MH370 won't fully be known until the plane is located, its 'black box' flight recorder retrieved (if possible) and all the pieces of this puzzle are painstakingly put together.
Even then, some questions and a degree of doubt may remain for years to come.
But for now, when asked if I'd fly again on Malaysia Airlines and especially an MAS Boeing 777, I'm confident in both the airline and the aircraft. Book me a ticket and I'll fly out tomorrow.
What's your take? Has the MH370 incident changed how you feeling about flying with Malaysia Airlines?
Follow Australian Business Traveller on Twitter: we're @AusBT