British Airways plans to extend its new Club World business class 'sleep experience' to Singapore and Sydney in the next few months. with an upgraded menu to follow around the middle of the year.
The bedding upgrade will see new products from upmarket British homewares retailer The White Company rolled out onto the daily BA15 flight from London starting May 24, and Sydney’s London-via-Singapore BA16 from May 26.
This includes a plush oversized pillow in white cotton pillowcase, with one side designed for “day” use and the other for more comforting “night” use.
There's also a supportive cushion for daytime use that provides lumbar support while you work or watch videos; a soft woven blanket with satin trim; and a custom-made duvet and padded mattress cover to provide an extra layer of comfort and improve quality of sleep.
By December 2018 or January 2019, business class passengers on both the Singapore and Sydney flights should also be enjoying British Airways' revised Club World meal service.
Designed by high-end European catering firm Do&Co, this features a freshly prepared starter, dessert or cheese board from a new display trolley, with the chosen main course served individually by cabin crew.
Both the meal service and bedding were launched in late 2017 flights between London and New York and have since been rolled out to a series of destinations in North America and Asia including Boston, Washington, Newark, Chicago, Montreal, Toronto and Hong Kong.
And as the countdown to next year's launch of its Airbus A350 jets featuring the 2019 Club World seat, British Airways has also begun a subtle Club World upgrade on its Boeing 777 fleet.
The changes bring both the seats and the cabin closer to what you'd see in BA's Boeing 787 business class, including crisp grey and white seat shells, new cushions and LED 'mood' lighting.