Cathay Pacific's new first class, business class amenity kits
By David Flynn, January 14 2015
Cathay Pacific has turned to Australian skincare brands Aesop and Jurlique for its new first class and business class inflight amenity kits which are now being offered on all long-range flights.
The men's first class kit (above) comes in a square blue-grey zip case designed by Aesop and includes Aesop's Camellia Nut Facial Hydrating Cream and Rosehip Seed Lip Cream along with a hairbrush and a monitor-cleaning cloth for your laptop or tablet. There's also the mandatory toothbrush, toothpaste, mouthwash and earplugs.
First class femmes will delight in a similar caramel-coloured case with a uniquely stackable design (above and below).
This contains Aesop Camellia Nut Facial Hydrating Cream, Rind Concentrate Hand & Body Balm and Rosehip Seed Lip Cream, a cotton pad and The Other Usual Stuff from the bloke's pack.
In business class, the popular Agnès B bags which have been carried since 2007 make way for a kit designed by Hong Kong luggage brand Seventy Eight Percent (below).
Jurlique still supplies the goodies inside these wrap bags, which will be issued in 12 colours and carried onboard on a rotational basis.
The unisex business class pack includes Jurlique Balancing Day Care Cream, Citrus Hand Cream and Natural Lip Care Balm alongside 'anti-skid socks', an eyeshade, toothbrush, toothpaste, earplugs and a monitor-cleaning cloth.
An almost identical kit will be handed out to passengers in the pointy end of Cathay Pacific's regional arm Dragonair.
Photos: Dragonair's new first class, business class amenity kit
Follow Australian Business Traveller on Twitter: we're @AusBT
David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Qantas - Qantas Frequent Flyer
17 Aug 2012
Total posts 2204
Once they hit the seats, it will be interesting to see how the female F kits stack up.
But these do look very useful and collectable! Well done to CX/KA.
As an aside, does anyone actually like the nonslip strips on airline socks? I find they're awful, especially with the thin polyester material most are made of, as the sock locks into place as your feet slide into the shoe, and then a few hours later your sweaty feet slide about inside the sock but not the shoe. Surely they cannot be designed to be non-slip while sleeping on the flight!
Lufthansa - Miles & More
29 Jul 2014
Total posts 182
The socks are annoying but apparently for saftey. The new kit looks good so i will pick one up if I travel cx First.
Qantas - Qantas Frequent Flyer
15 Sep 2012
Total posts 9
David,
Any word on when these kits will be loaded on flights, especially from/to Oz?
24 Oct 2010
Total posts 2555
Wasn't mentioned in the press release but am waiting to hear back from CX.
05 Jun 2012
Total posts 5
I received the new kit on a HKG-SYD flight which departed on the 10th this month so they've certainly been out for a couple of days.
11 Mar 2012
Total posts 316
I received the new J kit on a flight HKG-PER (see some Oneworld carriers can service PER!) last weekend. The bag is pretty much useless but the contents are good.
24 Oct 2010
Total posts 2555
Already available on all flights.
16 Nov 2011
Total posts 595
Wouldn't have called HKG-AUS long range, regional yes, but long range?
07 Jan 2014
Total posts 42
I got this kit on HKG MEL last night. They are a step down from the Agnes B kits. There is no zipper for the pouch and it is tied closed by the string, which dangles to quite a long length (40 cm?) when untied. I wonder how many people will end up dangling the ends into the toilet!
25 Sep 2013
Total posts 1245
That sounds terrible!
Personally I'm surprised that CX would turn to Australian brands for its amenity kits, and even more surprised that these two very good brands hadn't already been snapped up by either QF or VA.
Qantas - Qantas Frequent Flyer
10 Jan 2013
Total posts 698
Aesop do a nice range so that's something I'd be happy to see, and good on CX for putting them in their First bags
30 Apr 2013
Total posts 20
Agree with Yarki, definitely step down for business class amenity kit.
01 Feb 2012
Total posts 370
I know someone who works at Aesop and to my surprise, I was told that CX pays Aesop for the products they use. I always assumed that skincare companies would give the products for free given the great advertising this is.
Qantas - Qantas Frequent Flyer
10 Jan 2013
Total posts 698
I understand for some of the lesser known brands that this is the case (but generally for deep discounts rather than free), but I guess Aesop are fairly well established/known already so they treat CX like any other trade customer.
03 May 2012
Total posts 120
Last week I received a combination First kit with the old Zegna bag and the new Aesop products inside. One thing I will miss from the First kit is the mini shoehorn which was great at the end of a long flight. Not as much as I miss the Payot lip balm from the QF First kits.
Qantas - Qantas Frequent Flyer
10 Jan 2013
Total posts 698
Yes, I miss that particular hook-up. Plus those First kits had great design.
Qantas - Qantas Frequent Flyer
10 Jan 2013
Total posts 698
Sorry, should have mentioned I was talking about the Qantas Payot First Bag (and Spa) hook-up.
07 Jan 2014
Total posts 42
Worth noting that it's only the physical kits themselves that are new. The Zegna/Trussardi kits formerly from F have had Aesop products for a while now; ditto the stripey Agnes B kits have had Jurlique in them.
Hi Guest, join in the discussion on Cathay Pacific's new first class, business class amenity kits