Emirates is turning to smartphones to streamline the inflight dining experience for business class travellers.
The system is currently being trialled on three routes – Dubai-Melbourne-Auckland, Dubai-Paris and Dubai–Mauritius – and will be rolled out across Emirates' Airbus A380 fleet by the end of April, with the Boeing 777s following by the end of May.
What Emirates refers to as 'Meal Ordering Devices' are Samsung Galaxy A7 smartphones, locked down so that they boot straight into a bespoke app built for Emirates on which the business class cabin crew take meal and drink orders.
Each order is instantly beamed back via WiFi – across a seperate WiFi network to that used by passengers – to a tablet located in the galley so that the order can be immediately prepared.
With as many as 76 business class passengers on an Emirates A380, the technology is proving to be a significant time-saver in keeping those premium passengers fed and watered – as well as ensuring what they're served is precisely what they ordered, without slip-ups.
It's all about "making service faster, more efficient and more personal," explains Terry Daly, Emirates' Divisional Senior Vice President for Service Delivery.
The MOD app can also record and display individual meal preferences, dietary notes and other information about each passenger.
"Providing our customers with the best onboard service has always been our top priority and we provide our cabin crew with the right tools, knowledge and information to do a world-class job" Daly tells Australian Business Traveller.
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