Emirates is expected to unveil something new for its Boeing 777-300ER fleet in the coming weeks, and the mystery product could be showcased alongside the redesigned Airbus A380 bar at Berlin's annual ITB travel expo from March 8, 2017.
The Gulf powerhouse has teased media with the promise it will "launch a series of new cabin products and enhancements in 2017 for both its A380 and Boeing 777 fleet" as part of a multi-million dollar cabin interiors upgrade programme."
We've already had a first glimpse of the superjumbo's new-look lounge (below) which will be fitted to all new A380s from this year – although aircraft already flying will make do with the airline's original yet still groundbreaking design.
The Boeing 777-300ER's business class has already received its long-awaited – and to many business travellers, disappointing – upgrade.
And at last report Emirates' new premium economy class was still almost a year away, with Clark stating in December 2016 "we are at the stage of finding what form [premium economy] will take... I would think within the next year to 18 months we will have it in the airline, hopefully up and running."
So what else does that leave in the chamber for the big Boeing jets?
Is there a chance that Emirates' new flagship first class suites will take the spotlight at Berlin, with a 'big bang' reveal ensuring global publicity for Emirates? Or is this something else again just over the horizon?
All will soon be revealed...