Frequent flyers can now earn points for walking under a new health insurance scheme hatched between Qantas and NIB, with up to 70,000 Qantas frequent flyer points on offer to new customers.
The Qantas Assure program will also offer travel insurance, which the airline already provides to more than half-a-million customers a year.
Assure policy-holders can download an iPhone 'wellness app' to sync with popular forms of wearable technology to track their steps, with the app setting specific step-count challenges and awarding frequent flyer points as a reward to those who complete them.
All up, members can net up to 50,000 Qantas Points or a free Apple Watch when purchasing an eligible Qantas Assure health insurance policy, up to 5,000 Qantas Points for paying the insurance premium and up to 15,000 Qantas Points each year as a reward for stepping and reaching your targets.
Further, members can set daily, weekly and group targets depending on their lifestyles, with the number of points earned increasing with the size of the target and when winning group challenges.
A large portion of the Qantas Assure membership base is expected to be drawn from the ranks of the Qantas Frequent Flyer scheme, with Qantas Assure aiming to snare a 2-3 per cent share of Australia's private health insurance market in its first five years.
Qantas has over 11 million frequent flyers on its books, although this figure includes children and people living overseas.
The hook-up sees Qantas Loyalty handle marketing, data and customer retention while NIB looks after the core product via health insurance, risk assessment and underwriting capability.
“This is not about simply earning points when you pay a bill. It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”
The aptly-named actor Christopher Walken is on board for the launch and demonstrates just how easily you can now earn Qantas Points in this 1.5-minute video:
Assure marks another of Qantas Loyalty's break-out growth plays beyond its foundation of the Qantas Frequent Flyer reward program.
Qantas Loyalty contributed a record $315m to the airline's $975 million pre-tax profit for the 2015 financial year.
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