Qantas Golf Club tees off

By David Flynn, December 2 2014

Qantas today launches its latest online community in the shape of the aptly-named Qantas Golf Club, aimed at frequent flyers who are also frequent golfers.

Members will be able to book tee times online at participating golf courses around Australia, earn Qantas Points for each round and, according to the airline, enjoy “access to exclusive golf events and tournaments.”

Qantas also plans to promote a range of domestic and overseas golf holidays.

Basic membership to the Qantas Golf Club is free, with Premium membership available at $249 per year. So what’s the difference?

Standard membership will see you earn 1 Qantas Point per dollar spent at qantasgolfclub.com, while Premium members will earn 3 Qantas Points.

Qantas Golf Club Premium membership will also provide access to private golf courses which are usually restricted to individual club members and guests plus the ability to obtain an official Golf Australia handicap.

The initial roster of Australian golf courses at which members can book tee time sits at over 45 courses for standard members and over 65 courses for Premium members.

Qantas says that almost 40,000 Qantas Frequent Flyers pre-registered their interest in joining the Qantas Golf Club.

In launching the program, Qantas Ambassador and golf legend Greg Norman said “Any initiative that gives people more opportunity to play golf is a winner in my book.”

The Qantas Golf Club is part of the airline's push into 'affinity markets' which began with its EpiQure food and wine program and follows the launch earlier this year of the Aquire small business rewards scheme.

Also read: Five top travel tips for golfers

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David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Qantas - Qantas Frequent Flyer

25 Jan 2013

Total posts 246

I get what they're trying to do here, by creating an online community around a specific interest area, they hope to activate off-line social networks. As a marketer it's cool, but it seems a lot of effort for a specific group and you have to question how likley they are to hit the highly connected or 'primary nodes'.

Whilst I like the idea of experiential and experimental marketing programs like this, I fear that this will mostly contribute to the chorus of arm chair CEO's who accuse QF of 'fidling whilst Rome burns'.

Qantas - Qantas Frequent Flyer

20 Sep 2013

Total posts 469

Well it burns.may be they should just focus on operating an airline and forget about FIZ or at least out source it to some party with the necessary skills.

Qantas - Qantas Frequent Flyer

25 Jan 2013

Total posts 246

In fairness to QF, there have been times in the past where they have done just that. Outsoucred augmented products/services.

Remember the now defunct 'Qantas Box Office'? Some quick research I recently did shoed that it was run by an outside ticketing company. Alas, both QF and VA have ended their box office site.

Qantas - Qantas Frequent Flyer

29 Nov 2013

Total posts 457

The QFF scheme is a huge asset for Qantas so initiatives like this make a lot of sense. They should sign on either Jason Day or Adam Scott as ambassadors...

Hopefully the next step will be the Qantas Cycling Club...that would be very cool!


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