Qantas today launches its latest online community in the shape of the aptly-named Qantas Golf Club, aimed at frequent flyers who are also frequent golfers.
Members will be able to book tee times online at participating golf courses around Australia, earn Qantas Points for each round and, according to the airline, enjoy “access to exclusive golf events and tournaments.”
Qantas also plans to promote a range of domestic and overseas golf holidays.
Basic membership to the Qantas Golf Club is free, with Premium membership available at $249 per year. So what’s the difference?
Standard membership will see you earn 1 Qantas Point per dollar spent at qantasgolfclub.com, while Premium members will earn 3 Qantas Points.
Qantas Golf Club Premium membership will also provide access to private golf courses which are usually restricted to individual club members and guests plus the ability to obtain an official Golf Australia handicap.
The initial roster of Australian golf courses at which members can book tee time sits at over 45 courses for standard members and over 65 courses for Premium members.
Qantas says that almost 40,000 Qantas Frequent Flyers pre-registered their interest in joining the Qantas Golf Club.
In launching the program, Qantas Ambassador and golf legend Greg Norman said “Any initiative that gives people more opportunity to play golf is a winner in my book.”
The Qantas Golf Club is part of the airline's push into 'affinity markets' which began with its EpiQure food and wine program and follows the launch earlier this year of the Aquire small business rewards scheme.
Also read: Five top travel tips for golfers
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