It's a food fight at 40,000 feet as Virgin Australia takes on Qantas by serving free snacks and drinks in economy class on all flights between Sydney, Melbourne and Brisbane this week.
The free service is part of a trial to help shape the airline's new inflight menu, a spokesman for Virgin Australia told Australian Business Traveller, ahead of the introduction of free meals and drinks on all domestic Virgin Australia flights later in the year.
Virgin will be serving a range of snacks from banana bread (below) to muffins, biscuits, cheese and crackers across all flights on the popular 'triangle' routes and seeking customer feedback on each meal.
Free soft drinks, beer and wine will also be offered on weekdays between 4pm and 7pm, on top of the current all-day free drinks selection of tea, coffee, water and fruit juice.
The move will further close the gap between Virgin Australia and Qantas. The Flying Kangaroo offers free food and drink to all passengers on all domestic flights and often holds this up as a differentiator against Virgin, along with the inclusion of free checked baggage on all tickets.
Virgin already offers free meals for all passengers on its transcontinental 'Coast to Coast' routes between Sydney, Melbourne, Brisbane and Perth, but travellers on other flights within Australia have to pay for meals and most drinks.
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