Virgin Australia - Velocity Rewards
Member since 05 Jul 2017
Total posts 2
Member since 31 Mar 2014
Total posts 226
If you don't like it, move your travel to an airline that gives you an alliance that you seek. Like you say, there are reasons why they haven't joined and there will be no change any time soon. So your options are to accept the way it is and use the current Virgin partners, or move your business elsewhere.
Member since 24 Oct 2010
Total posts 1,008
Virgin CEO John Borghetti has consistently ruled out joining an alliance or at least made it clear this was his lowest priority on an already crowded to-do list. I wouldn't be surprised to see alliance membership land back on the table (doesn't mean it'll happen though) in 2020 once the new CEO is settled in, but even then I would not hold my breath waiting for it. If you've already "given up hope they'd join Star" then that's probably the best frame of mind to have.
Qantas - Qantas Frequent Flyer
Member since 04 Nov 2017
Total posts 79
VA "joining Star Alliance" has well and truly sailed since NZ exited the company. NZ and their friends at UA will use their veto to block any VA application (or sponsorship from any of VA's stakeholders) into the Star Alliance.
Member since 13 Dec 2015
Total posts 27
I personally am not sure the old airline alliances make much sense anymore. Most of the newer large airlines have chosen more flexible one to one agreements as an alternative. Much is made on forums about VA being 'left out' of these arrangements but it may be the case that the generation of carriers, of which VA is a part, are choosing not join. I can't say I know enough about airline corporate strategy to evaluate the decision but it seem more defensive that people around forums are prepared to grant.
Member since 09 May 2013
Total posts 355
How do we do know that existing airlines have a veto?
Member since 14 Oct 2016
Total posts 23
The problem with VAs network is that there is huge gaping holes in their partner network. Areas such as Northern Asia, South America, Africa and Europe have very few partners and thus Virgin is unable to offer benefits with Qantas can offer through the oneworld alliance and its own partner network.
Member since 28 Feb 2014
Total posts 55
For those of us who have to travel down the back of the plane, the main issue I have with VA (I am VA Platinum) is travelling with SQ. (1) If I am on a VA ticket, I cannot choose my seating when on SQ aircraft. (2) If the lounge is not a SQ run Silverkris lounge eg Star group lounge, there is no access for VA frequent flyers. I have never had any trouble travelling with Delta, Eithad and even Alitalia with VA. But there are gaps in the network, and I have to admit the Emirates tie up for Europe with QF is much better product, it will be interesting to see if this continues once this current 5 year contract expires. I would even be happy with Skyteam if VA was to join. Lets see what happen once the new CEO takes over........
Member since 09 May 2011
Total posts 13
Joining an alliance certainly wont happen under JB's clock. He has been strongly opposed to this, instead focussing on building invididual partnerships with airlines.
In addition to VA having no money to join any Alliance as of the moment, The NZ/VA breakup is too recent. Especially with Christophers Luxon's alleged demands for VA to give up international entirely, "dump Delta" and "feed all intl" into NZ and UA.
While his financial concerns in regards to VA were more than valid, his alleged demands for VA to "close all international" lead to the resulting fall out, when SQ, EY, Branson told Luxon (NZ) off for being "selfish". That's not going to happen with VA's complicated shareholder list, and also VA's long time American BFF Delta.
Until Luxon either gets what he wants by eliminating VA from the international scene, he and his mate at UA will continue to use their veto to block any VA application into *A. The only slim chance of VA getting a look in at *A (if alliances in general even manage to stay relevant by then) is when Luxon moves on from NZ.Considering there's been plenty of cross-alliance JVs, e.g QF/AF, CX/NZ, LH/CX, etc. Alliances may turn out to be irrelevant in the future.
Member since 07 Dec 2015
Total posts 56
VA need to nail down their partner strategy. The existing hodgepodge of partners and difficult to follow benefidepending on status/travel class/destination/insert many other variables here, makes for a poor experience all round for regular international travelers.
Singapore Airlines - KrisFlyer
Member since 17 Nov 2014
Total posts 78
I wonder if VA can become a connecting partner with Star Alliance instead being a full member?
No point. It's been suggested the model is for LCC and Hybrids. Even though it can be said VA is a Hybrid.
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