Jetstar Airways - Qantas Frequent Flyer
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British Airways - Executive Club
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Qantas - Qantas Frequent Flyer
Member since 11 Oct 2014
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1. I think the possibility of a tag-on to SEA (Seattle) from either LAX or SFO (Los Angeles, San Francisco) on QF flights ex Australia would be low to non-existent. Far more efficient to use partner carriers such as Alaska Airlines (AK) for short stop tags. Remember, whilst most QF flights to the USA sit on the ground for a number of hours, this time is usually occupied by carrying out maintenance particularly in LAX. 2. Seattle (SEA) as a non-stop ex Australia. Would be a good contender, eventually. However, this is dependant on a number of factors including the origin point ex Australia, how QF's plans for further fleet acquisition proceeds, how the QF / AA Joint Venture approval (granted formally last Friday) pans out.3. AA (American Airlines) is somewhat weak in Seattle. As a market, it is dominated by AS and DL (Alaska and Delta), so feeds to / from SEA are existent but weaker for AA. This is where AS excels as a QF partner.4. Despite much of the anticipation of the JV, AA's CEO's previous comments tend to indicate that much of the heavy lifting across the (South) Pacific will probably be done by QF. AA's current management is conservative when it comes to launching new international Pacific routes.5. For QF, SEA could be highly profitable (particularly ex SYD) for nonstops ex Australia, given the heavy emphasis on J Class (Business) on the B787-9. SEA has the potential to be both a lucrative business market and a successful O&D market. Companies such as Microsoft, Google, Amazon etc are generally headquartered in SYD for their Australian operations and there is significant business travel to SEA from here. Some of these tech monoliths also have offices in BNE and MEL also. Microsoft is globally headquartered in SEA and whilst Boeing is technically headquartered in ORD (Chicago), it's scale of operation in SEA is more than significant.As a tourist destination, SEA also has much to recommend it as one of America's 'tier 1' cities.
However, launching non-stops to SEA will take QF some time. It would need to build market awareness in Australia, have sufficient fleet to do so, build out connections with AA / AS etc. Personally, I would imagine that this would take some 12-18 months minimum before / if it happens. The good thing though, is that QF management clearly is aware of the market potential and seems to have it's eye on market expansion. Bring it on, I say.
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