Yes, this is a rather controversial skew on the shape of Virgin Australia 2.0 under the reign of Bain. And no, we're not saying it will happen – indeed, we've heard zero hints of such from the usual 'sources inside the airline'.
But all the same, we're putting it on the table: Virgin Australia could do much worse than begin charging passengers for food and drink at its airport lounges.
If you're experiencing sudden heart palpitations, take a few deep breaths, count to ten and read on.
This is certainly not an unknown concept, as readers who've visited the lounges of some US airlines – and some airport lounges run by independent companies – can attest.
Nor is it a concept that should be dismissed out of hand, just because 'free' is being replaced by 'paid'. Free doesn't always equate to good, and paid certainly doesn't have to mean bad.
First up, some things should remain complimentary. Coffee and tea; a soda fountain with water and soft drinks; perhaps some basic snacks.
However, meals – and alcohol, for that matter – should come with a price tag and two caveats.
Firstly, we're talking decent, satisfying food: well-made wraps and baguettes, poke bowls and proper salads. Maybe bacon and egg rolls, freshly prepared in the kitchen, of a morning.
Secondly, that price should be reasonable rather than rapacious. Forget the inflated rates of airport dining outlets. That should apply equally to beer, wine and spirits as it does to food.
By the same token, that doesn't mean everyone has to pay.
You'd imagine that business class passengers would have their boarding pass stamped or their app scanned for a free meal and one or two drinks.
And you'd expect that Velocity Platinum and Gold members might also receive few of those e-vouchers each year, to use when they're booked into economy class.
The idea is to get rid of the 'feeding trough' mentality and the struggle to produce halfway decent food at the lowest possible cost, and shifting the proposition to offering meals that are worth paying for.
That's our take, and agree or not, you're welcome to share your take in the comments below: just keep them considered and on-topic.