Now you'll never miss out on your first choice of an inflight meal

By David Flynn, December 21 2018

Singapore Airlines' Book The Cook service is a long-time favourite of the airline's frequent flyers – with hundreds of quality dishes spanning cuisines from Western to Japanese, Chinese, Malay, Thai, Indian and of course home-grown Singaporean treats, how could it be anything but a reliable go-to?

However, for an assortment of reasons, many passengers stick with the standard onboard menu: and while that one also offers plenty of choice, it's not unknown for some passengers to miss out on their first selection of a popular dish.

Now Singapore Airlines has come up with a solution: the Star Alliance member is putting its first class and business menus online for all flights across the Singapore Airlines network, with any dish available for pre-order. (The airline plans to extend this to premium economy in 2019).

That way, you'll never lose out on the lamb loin...

... be left behind for the beef fillet...

... or have to go without the hanakoireki set.

The only caveat is that, as with Book The Cook, you need to make your selection at least 24 hours before your flight departs so the meal can be prepared to order.

Flying soon on Singapore Airlines? We rate the best business class seats across the international SQ fleet.

David
David

David Flynn

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

melbtraveler

melbtraveler

Qantas - Qantas Frequent Flyer

02 Jan 2015

Total posts 54

Excellent Move

elchriss0

elchriss0

Virgin Australia - Velocity Rewards

13 Jan 2015

Total posts 578

I just noticed this yesterday when I logged in for a flight next month

moa999

moa999

Qantas - Qantas Frequent Flyer

02 Jul 2011

Total posts 1373

Cuts down on wastage. I assume this will result in an even smaller selection for those who don't choose in advance.

AsiaBizTraveller

AsiaBizTraveller

20 Nov 2015

Total posts 52

Very smart, will also reduce wastage but I agree with moa999, those who don't Book The Cook and don't preorder their meal will probably end up with less choice or at least more chance of their first pick not being available. Honestly I don't know why anybody who can be organized enough to order 24+ hrs before their flight would not use Book The Cook anyway!

Aidan

Aidan

05 Dec 2018

Total posts 107

I think it would be more of the awareness that the book the cook service offering exists. Especially for the non-regulars.

apacau

apacau

02 Jun 2013

Total posts 46

How does this work on non-Book the Cook routes? I flew SQ Stockholm-Singapore recently (via Moscow) and was disappointed not to be able to select my meal in advance.

First world problems, granted!!

David

David

24 Oct 2010

Total posts 2322

This is available on all SQ routes, not just those with Book The Cook.

SYDINI

SYDINI

16 Jan 2018

Total posts 66

I’ve just booked Y+ for April. It let me choose already... why wouldn’t I pick now?

Aidan

Aidan

05 Dec 2018

Total posts 107

SYDINI it says ‘plans’ to extend to Premium Economy in 2019. Corporate speak for we want todo this in 2019 but we won’t verbally commit at this stage, in case we can’t get it together.

UpUpAndAway

UpUpAndAway

QF

11 Jul 2014

Total posts 279

I tell people who don't fly a lot, I've booked the cook on the next flight AND they think the chef comes to your seat and cooks the meal or cooks it onboard upfront.

Davedownunder

Davedownunder

19 Aug 2011

Total posts 49

Airlines advertise how good their food is as part of flying business class therefore it would not be unreasonable expect a refund when the product they advertised is not available.

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