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We're ardent admirers of the Boeing 787's interior – the high ceilings, oversized scenic windows, clever overhead bins, show-stopping entryway, LED lighting and the overall sense of space which blesses the Dreamliner's cabin.
Of course, how each airline chooses to dress up their Dreamliner is up to them.
To date only two airlines have begun commercial Boeing 787 services – competing Japanese carriers ANA (the 787's launch customer) and JAL.
One of the next in line is Air India, which has already flagged plans to fly the Dreamliner from Delhi to Sydney and Melbourne as early as September this year.
Thanks to India's Bangalore Aviation we now have our first glimpse at the interiors of Air India's Boeing 787 in a video tour shot and shared via YouTube.
The video shows Air India's two-class configuration, with 18 business class seats in a 2-2-2 layout and two economy cabins with 3-3-3 seating.
All the seats appear to sport touchscreens (presumably running Google's Android operating system) plus USB and AC power sockets.
After viewing the video to make those notes, we're moved to ask: is this the ugliest Boeing 787 seating and interior to date?
Seriously, Air India – a business class cabin with slab-like seats in orange-red or mushroom-grey, and headrests in a custard yellow cream?
Not to mention economy class in a spotted murky red or something that's not-quite-orange, with headrests in dusky red or mustard.
We'll grant you that the interior of ANA's first 787 won't set pulses racing or win any international design contests.
Here's the domestic business class, above and below...
... plus row upon row of short-haul 2-4-2 economy seats.
The lie-flat business class seats in ANA's international 787 configuration are more appealing, if still looking a bit "mass-produced modular plastic".
Here they are in real life.
Japan's JAL may have been second in the Dreamliner delivery stakes, but its polished 787 business class is more of what we'd expect to see in this next-generation jet.
The brown-meets-beige-meets-stripes in JAL's 787 economy? Not quite so much.
But we'd suggest that even the uninspiring business class seats from Boeing's own 787 demonstrator (below), which visited Australia last week on the final leg of its global Dream Tour, outclass Air India's effort.
And now, back to Air India's Boeing 787 business class.
Are we being too harsh on Air India? Don't hold back on your comments – we can take it, and we're sure Air India can too!
For more news, reviews and the very latest info for business travellers, follow us on Twitter: we're @AusBT.