Suite sounds for Singapore Airlines first class with Bang & Olufsen

By David Flynn, September 26 2018
Suite sounds for Singapore Airlines first class with Bang & Olufsen

Passengers in Singapore Airlines' Airbus A380 first class suites will soon enjoy sweeter sounds through a partnership with Bang & Olufsen.

From October, travellers on Singapore Airlines' newest A380s – the ones with the spacious room-like first class suites – will find a pair of Bang & Olufsen's Beoplay H9i noise-cancelling headphones tucked away and ready to use with the suites' massive 32 inch screen and KrisFlyer inflight entertainment system.

Designed by Jakob Wagner, the Beoplay H9i headphones have a simple touch interface on the aluminium surface of the right ear cup to change the volume, pause the music and skip tracks, and are made from premium materials including genuine leather and adaptive memory foam.

These will be progressively rolled out to the rest of Singapore Airlines' A380 suites and Boeing 777 first class cabins from November.

And, sometime later, selected A380 routes will see the suites upgraded to wireless version of the H9i.

“Singapore Airlines is excited to embark on this partnership with Bang & Olufsen, an established and highly respected name in audio," enthused Singapore Airlines's Acting Senior Vice President for Customer Experience, Mr Yeoh Phee Teik.

"With Bang & Olufsen’s assurance of high quality, precision sound as well as ergonomic comfort of its headphones, we are confident our customers will benefit greatly from this collaboration."


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Singapore Airlines - The PPS Club

14 Nov 2013

Total posts 40

nice, the Bose ones they use now are quite good i found but ive wanted to try these since reading a reviw on them and checking them out on the B&O website and they retail for over $700.

22 May 2011

Total posts 88

Are these the ones that apply quite a bit of pressure to the ears? I think after a 10 hour period I’d get a headache


Qantas - Qantas Frequent Flyer

14 Sep 2012

Total posts 379

Pungpui I notice that someone has marked you down a -1 but you are absolutely correct. They sit on your ears, not over your ears, so yes depending on your head/ear shape they can start to hurt your ear or give you a headache. For me I have Bose over ears and these are the best for long haul.

Qantas - Qantas Frequent Flyer

11 Oct 2014

Total posts 692

It seems as though B&O's new product is making their mark in airline cabins lately.

A PR piece from American (AA) this morning notes that AA will switch from Bose to B&O for their Premium Economy cabins (both international and domestic) shortly. I suspect that this may simply be a short-term 'test' in PE, before making a larger move in J and F cabins.

Qantas - Qantas Frequent Flyer

23 Feb 2016

Total posts 49

AT - the H9s mentioned in this article are over-ear headphones, the H8s that that are on-ear. I have both types and find either to be suitable for HL travel.

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