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Swiss will upgrade its daily Hong Kong flights to the airline's newest Boeing 777-300ER from mid-April, with Bangkok to follow in July
The move will showcase Swiss' latest first class and business class to Asian and Asia-bound travellers, with both premium cabins updated from the route's older Airbus A340 jets.
They're a natural evolution of Swiss' award-winning cabins but with more space, more storage and greater privacy, especially in first class...
The business class seats also represent a measured evolution of the current and highly-regarded design rather than a radical make-over...
... and continue to boast a handful of those single 'throne' seats flanked by a pair of imposing side tables, which are ideal for the solo traveller.
Travellers can also access to a new satellite Internet service which will also allow phone calls to be made direct from your smartphone, while passengers in Zurich will be able to enjoy new first class, business class and Senator lounges.
A Swiss spokesperson tells Australian Business Traveller that the Boeing 777-300ER flights to Hong Kong will commence from April 10 running three days out of seven, then toggle to every day from May 9, with Zurich-Bangkok seeing daily Boeing 777 flights from July 15.
[This article has been updated with revised dates supplied by Swiss Airlines]
LX luxe has appeal in Asia
Asia is a key market for Swiss and its German parent Lufthansa, with Lufthansa CEO Carsten Spohr last year telling Australian Business Traveller that "Asia is getting stronger and stronger, not just by size but also demand for quality. It's a growing market and a market where quality brands plays more and more a role."
“The early deployment of the new B777s on Hong Kong and Bangkok routes will give us a great new product to offer discerning long haul customers and fits perfectly with our multi-gateway strategy for Australia”, added SWISS and Lufthansa Group regional general manager Anil Rodricks.
"The new aircraft also offer increased capacity for the growing demand we are experiencing."
Lufthansa and Swiss fly to Hong Kong, Bangkok and Singapore, with many Australians connecting onto the airlines from each of those cities.
Singapore Airlines last year signed a joint venture with Lufthansa and Swiss which is intended to offer more flexible flight times and better connections on key European routes and allow the airlines to chase a greater share of the Australian market.
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