Photos: Singapore Airlines' new business class seats

By David Flynn, July 9 2013
Photos: Singapore Airlines' new business class seats

Singapore Airlines’ new business class seats, set to debut on the airline's Boeing 777-300ER service between Singapore and London later this year, shares similar design DNA as its new first class mini-suites.

Singapore Airlines has retained the forward-facing layout and 1-2-1 configuration as its current business class cabin, with a similar degree of ‘private space’.

There are now two positions between the standard upright seating and lie-flat bed, which SQ terms Lazy Z and Sundeck mode.

The 28 inch wide seat converts to a 78 inch long flat bed, using the same flip-over design as SQ’s current business class product, with an increased recline from 128 degrees to 132 degrees.

There’s a new amenity storage area on the side console and a separate laptop stowage area.

An ‘all in one business panel’ sports the laptop power supply, USB port plus eXport and HDMI ports. As with the new first class there’s a floodlight reading lamp and on/off switch for the 18 inch LDC monitor (up from today’s 15.4 inches).

There’s also a height-adjustable table of 20.5 inches x 14.5 inches which deploys from the side console, a personal vanity mirror and cocktail trays. 

Also read: Photos – Singapore Airlines' new first class suites

The new business class seats will debut in September on a new Boeing 777-300ER plying the London-Singapore route, and will be fitted to all new Boeing 777s joining the SQ fleet, along with the forthcoming Airbus A350s.

However, Singapore Airlines has no firm plans to upgrade its existing aircraft, including its flagship Airbus A380s.

Watch: Video of Singapore Airlines' new first, business & economy seats

Australian Business Traveller is attending the launch of Singapore Airlines' new seats in Singapore as a guest of Singapore Airlines.

Follow Australian Business Traveller on twitter: we're @AusBT


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Cathay Pacific - Asia Miles

25 Apr 2013

Total posts 542

Hey, this looks like the old business class! From Hong Kong and wonder when SQ 861 (A380)/SQ 002 (B777-300ER)/SQ 001 (same as SQ 002) will have the seats. I love the seats-how about economy class?

Virgin Australia - Velocity Rewards

10 Jan 2012

Total posts 259

This suite looks amazing. Comparing this to the new First Class, why would you pay the extra for F? I'd be more than happy to spend 12+ hours in this seat!

Qantas - Qantas Frequent Flyer

02 Jul 2011

Total posts 1378

Hooray for an HDMI port...

What is an eXport however --- stupid name for google searches, plenty of other "export ports" around.

Pity all the shots are high ceiling shots - did you see any examples in person?

Qantas - Qantas Frequent Flyer

04 Nov 2011

Total posts 361

wish they had of eliminated the flip over deisgn when converting to bed.

06 Dec 2011

Total posts 8

I agree completely.  The Singapore to Sydney leg is just over 6 hours. You want to get as much sleep time as possible.  In a non-flip (read regularly) lie flat seat, you can be in "bed" mode before you even hit 30,000 ft and asleep moments into the flight.  With a flip bed you have to wait until the seatbelt sign is off before you can get some sleep.  Costs 20 minutes or so of sleep - potentially more.  A very "first world problem" but for me is a big turn off on the SQ product

Qantas - Qantas Frequent Flyer

05 Oct 2012

Total posts 12

Dear SQ, please send the details of your seat designer to Emirates in Dubai. Hurry. Quicker.


Qantas - Qantas Frequent Flyer

26 Feb 2013

Total posts 13

business looks a little more cosy than 1st - 1st looks a little austere

Qantas - QFF Platinum

20 Mar 2012

Total posts 211

Does anyone else think the seat pitch looks a little cramped? 

Qantas - Qantas Frequent Flyer

04 Nov 2011

Total posts 361

Agree on the seat pitch. Almost looks Economy like.

Virgin Australia - Velocity Rewards

20 Nov 2012

Total posts 41

Please tell me which airline has economy that looks like this, I want to fly them!

06 Jun 2012

Total posts 1

Legroom looks like still an issue, No longer than old design where there was only room for one foot if you were tall. Disappointing.


23 Jan 2013

Total posts 175

What's with the dark colour scheme? Boring, boring, boring. 

Its clear they are trying to be tasteful, but you'd think they could add a little contrast between light and dark. 

10 Mar 2011

Total posts 526

Can't say it looks all that different to the existing seat... Just a bit more modern in styling. 

Im not a fan of the flip down seat. It is so much nicer to just recline your seat to the position you want it without having to get up and flip it down. A bit of a lost opportunity here for SQ I think... They may as well have saved money and not launched a new seat. 

25 Sep 2013

Total posts 1245

Some people prefer a dedicated sleeping surface instead of simply lying down on the seat pads your bum was on just before.

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 650

it's all 'clever' design..SQ offer a 1-2-1 seating arrangement (looks great on paper ..wider seat.. no need to 'pass by' another pax feet) .. but for that to be viable (profitable), the 'spacing' needs to be closer (your feetspace is under the seat in front!) ...allowing for an extra row or two.. to be installed to lessen the impact of losing all those seats in the traditional 2-2-2 layout... as a comparison, side by side you can fit 1.5 SQ pods (top to tail)  in roughly the same FLOOR SPACE as 1 QF skybed MKII (with still good  aisle access for window seats)...on SQ..what you gain in lose in OPEN SPACE LENGTH..its all relative..and comes down to personal preference...... and secondly..the 'flip over to sleep' is annoying for me.. when im comfy (usually watching IFE) and i feel myself 'drifting off'..its great to just gradually recline into slumber..without the need to 'wake up' and get my seat 'flipped'!!! NOTE the 'sundeck' mode (shown in the promo pic WITHOUT a seat pod in front!!)  on SQ requires 'flipping'.. i can do 'sundeck' on QF without 'flipping', due to multi options on seating panel on QF...oh and btw..'bigger isnt always better' when an IFE screen is so close to you!!!  sorry for the looong post!!  happy flying!!

25 Sep 2013

Total posts 1245

Cannot wait to try this!

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