Separate Virgin Australia lounge for business class?

Is it time for a separate lounge for Virgin Australia business class passengers?

nah, cant choose the B class airline and expect the A class service.

Should they? Yes

Virgin will never be able to offer the same level of service as Qantas, and in my opinion they'd be foolish if they tried to. My totally subjective opinion is that Virgin offers better value-for-money than Qantas: sure, their service isn't quite the same, but for hundreds of dollars less for a typical domestic business class flight, they provide more bang for my buck. Others will disagree, of course.

Sounds like they just need more staff in the lounge, and to make better use of the space- eg the upstairs area that is always closed.

This is something I would like to see but don’t see it happening anytime soon. I am a long term (5+ years) platinum with Virgin and that’s about my only slight negativity I have with Virgin is the lack of dedicated lounge for platinum/business passengers. Having said that, I recently tried Qantas for the first time on a MEL-SYD business trip. It was the first time I’d flied Qantas since 2012 so was keen to compare. While there were no doubt better food and drink options in the Melbourne Business Class Lounge, it was terribly crowded and my travelling companion were initially unable to find 2 seats together. The Sydney Business Lounge didn’t appear to have changed at all since 2012. Virgin were miles ahead in terms of onboard service and food. I find the onboard crew with Virgin better as well. Only a minor thing, but I always get the choice of juice, still, sparkling and even sparkling wine pre take off with Virgin. Qantas only offered sparkling water. So while the lounge situation is a slight negative, overall I’m happy with Virgin and will stick with them.

Would it be nice? Sure.

Would it remove any hassles you see (as listed) in a standard lounge? No because half of those people causing the mess will just be moving next door into a Platinum/Business Class lounge.

Could they do better in their current lounges? No doubt. I'm sure every airline could.

I'd be curious to know, if they were looking to expand lounge footprints or create second lounges, would there actually be the space within airports to allow for this? I mean you take the VA lounge in Adelaide, whilst it's functional, the footprint certainly appears to be an afterthought so to speak within the airport framework itself.

I propose (from my arm chair) that in Sydney - they "upgrade" the upstairs to be a Platinum / Business Lounge - and can call it their "Premium Sydney Lounge" - for Domestic.

Probably picked the worst lounge to write that post from @vbarberini :-)

Honestly if Virgin had available capital to invest, I would prefer it spent on new aircraft with upgraded business class/opening up new routes or at airports where they don't have a lounge at all (e.g. Hobart).

If Virgin had the money to invest I'd rather see new lounge locations. Hobart and Townsville spring to mind.

Seems to me the double status promos have created more gold FF that are now occupying the lounges and boarding lanes.That honestly has been a bit of a slap in the face to long time FF members who now have to fight with all these newly minted members for everything from seats in the lounge to upgrades. I understand the economic incentive for VA to increase FF members but they should resource the benefits if the plan is to increase the membership base so dramatically. I think most lounges are bearable but SYD definitely needs an upgrade and a Bus/Plat only area would be welcome as it is often worse than Air NZ's regional lounges which I no longer even bother with given the coffee caravan outside the terminal has more seating.

Yes, I encountered similar on June 20th, but what many fellow travellers FAILED to notice was that the UPSTAIRS lounge was open and in much better shape. I think this is isolated to Sydney, because at BNE and MEL the lounge is always in top shape. I think the problem is also some travellers eat a ra-ther FULL breakfast (or dinner) in the lounge (after all, the in-flight 'snack' barely passes as a snack and the 'meal' in business is, at best, an oversized entree).

Getting this right will require some considerable 'smarts', not sure either airline has them in their Loyalty Departments (time may prove me wrong).