But the Flying Kangaroo is also working to raise the bar in economy, with changes to meal times and inflight entertainment being rolled out from this week.
On short and medium-range domestic flights, breakfast will be served for an extra half hour on flights departing through to 8.59am for travellers who didn't grab something at the airport or the lounge.
Lunch will be extended by one hour to cover flights departing from 11am rather than noon, with dinner being served on flights departing from 5pm instead of 6pm.
The expanded meal times follows Qantas' move in September last year to more generous servings, improved quality and a wider range of dishes, along with more frequent menu rotation.
This includes a choice between a hot meal and a “substantial salad” for dinner on short-range and medium-range flights, with meals being served in dinner boxes rather than a tray.
"The majority of our 22 million passengers fly in economy and it’s absolutely crucial that we continue to invest in every aspect of their journey" says Phil Capps, Head of Customer Strategy.
"That's why we will continue to invest in our food and beverage offering, introduce innovative entertainment options and enhance the experience on the ground, no matter in which cabin you fly."
Speaking of entertainment, there are also new economy headsets on the way with flexible silicone earpads replacing the older foam pads.
Qantas claims the switch will improve "both the volume and comfort of the headset", with the silicone earpad moulding to provide a better around your ear to help block out more ambient noise.
On some domestic Airbus A330 jets where the economy cabin lacks video seatback screens, each passenger will be supplied with an Apple iPad Mini so that inflight movies, TV shows and music can be beamed over WiFi to the tablets via the airline's Q Streaming technology.
Also read: Qantas to enforce 'smart casual' dress code at lounges
Qantas will clamp down on poorly-dressed passengers from April 1 under "minimum smart casual dress guidelines" at Qantas Club and Qantas Business Lounges at Sydney, Melbourne, Brisbane, Canberra, Perth and Adelaide airports. Read more...
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