Almost everything has changed for the better in the world of travel – perhaps it’s time for boarding passes to do likewise?
A US designer has taken a fresh look at the standard boarding pass, putting the relatively modern concept of usability at the forefront, and here’s the result.
"During my research, it was apparent that a designer has rarely, if ever, been involved in the creation of boarding passes."
“Better layout of information leads to less stressed out passengers” Glynn-Finnegan reasons.
Rather than the seemingly random jumble of information on today’s boarding pass, Glynn-Finnegan suggests the data be laid out in order of when you need it, grouping information associated to each part of the boarding process.
"I never understood why boarding passes are not laid out chronologically,” says Glynn-Finnegan. "It seems obvious. You are on a journey with a clear beginning and a clear ending."
"I wanted to solve not only the aesthetics of the boarding pass, but the layout of information in order of importance and also chronological.”
“What time do I fly? What gate do I leave from? Which boarding group am I in? I wanted my design to answer these in the order you would ask them.”
Ideally, the boarding pass would guide travelers through their entire journey.
The revamped boarding pass also stacks data according to who needs to be using the boarding pass – such as the airport’s customs officers, the airline and the traveller – as well as what stage of the journey the pass is used.
Glynn-Finnegan also proposes a new style of communicating the seat location to travellers.
Icons show the approximate location of the seat in the aircraft as well as if it’s an aisle, middle or window seat.
“I think airlines can do better at helping passengers find their seat. It is in their interest to get everyone seated quickly, but how many people stop in the middle of the aisle and stare into the row hoping for some sort of enlightenment moment to help them find their seat?”
“Using a mix of icons and numbers, these issues can be broken into three easy-to-follow steps” he suggests:
1. Seat number? (what to look for)
2. Seat location (front or rear of plane)
3. Seat type (aisle, middle or window)
What’s your take on the redesigned boarding pass? What would you add, or take away, to make the boarding pass work better for travellers?
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