Get ready for a new wave of long flights. Really long flights that'll see you spending up to 18 hours in the air.
It starts this Saturday, January 20, when United Airlines launches daily flights between Sydney and Houston.
That Houston-Sydney leg is scheduled at 17½ hours, just pipping the 17 hour flight time of Qantas' rival Dallas-Sydney service.
(The fights from Sydney to Texas trim around two hours off the tally, as aircraft don't need to battle the strong headwinds which slow them on the US-Australia journey.)
United Airlines believes that skipping the LAX stopover with a direct flight to its Houston hub will provide easier onwards connections to scores of destinations, especially those dotted along the east coast from New York through to Miami, as well as inland cities from Chicago to New Orleans.
This will also be the world's second-longest Boeing 787 flight, sitting just behind United's just-under-18 hours Dreamliner trek from Los Angeles to Singapore.
Qantas is set to claim its own non-stop Dreamliner ribbon with the March 24 debut of direct flights between Perth and London, which will clock in at 17 hours 20 minutes.
The airline is making plenty of noise about how it will minimise the effects of jetlag and keep passengers from feeling like they're on the verge of Stockholm syndrome, ranging from a health-conscious inflight menu and special bodylock-friendly LED lighting in its new Perth international lounge.
(Travellers who care less about speed and more about a leg-stretching break will still have that option, and arguably a better one that today, with the daily Sydney-London QF1/QF2 Airbus A380 service shifting back to a Singapore stopover instead of Dubai from March 25.)
Towards the end of the year, Singapore Airlines will snatch back the "world's longest flight" trophy when it restarts non-stops between Singapore and New York – a route which previously took 18 hours when flown by SQ's Airbus A340 jets until 2013.
Singapore Airlines will resume that route – along with direct flights to Los Angeles and a third US city yet to be revealed – using a special ultra long-range version of the Airbus A350-900, dubbed the A350-900ULR.
That long-legged jet will carry almost 100 fewer passengers than the Star Alliance member's conventional A350s, with an expected 162 travellers in just two cabins: business class and premium economy.
The A350-900ULR is also being considered by Qantas for non-stop flights from Sydney, Melbourne and Brisbane to London and New York – record-smashing journeys which would span from just over 18 hours between Sydney and New York, to 20 hours and 20 minutes from Sydney to London.