With new first class suites on the runway for Qantas, Singapore Airlines and Emirates, here's your executive summary of what's changing at the pointy end for Australia's three largest international airlines.
New Qantas Airbus A380 first class
When we'll see it: Qantas' new first class suites will arrive as part of a long-awaited upgrade to the superjumbo fleet.
That project is expected to start once Qantas' Boeing 787s begin non-stop flights between Perth and London on March 24 2018 – a move which will also see Qantas axe its current Melbourne-Dubai-London A380 service, with the 'spare' superjumbos allowing a rolling upgrade program to the 12-strong A380 fleet to begin.
This mid-life refurb for the A380s will also see the Skybed II business class seats replaced by the airline's latest business suite, which debuted on the Airbus A330s and has been refined for the Boeing 787 Dreamliner (shown below).
What's the buzz: the scope of Qantas' first class play remains unknown at this stage.
Will we see a refresh of the current suites (below) to retain their core design – a bespoke product from Marc Newson which launched in 2008 – while upgrading the materials, video screens and the like?
Or could Qantas shake things up by revealing an all-new first class suite, or even finding a mid-way point such as a 'Newson 2.0' model shapd by current designer de jour David Caon?
Qantas previously held an invitation-only 'First Cabin design workshop' in June 2016 where an exclusive group of top-tier frequent first class flyers were encouraged to share their "ideas to help inspire and influence Qantas' First Cabin Experience."
Some pundits speculate that Qantas could reduce the number of first class suites from today's 14 to just ten. This could come about through the provision of a larger footprint for each suite or by Qantas relocating the first class cabin to the upper deck of the A380 and, in the process, dropping the middle row of four suites.
New Emirates first class
When we'll see it: Emirates is expected to pull back the curtains on its new first class suites on November 12, which is the opening day of the Dubai Air Show, followed by first flights on the airline's Boeing 777-300ER jets.
What's the buzz: the Gulf powerhouse and Qantas partner will trim the number of first class suites from eight down to six, and adopt a 1-1-1 layout for the luxe cribs compared to today's 1-2-1 configuration.
Those suites are expected to be larger than what Emirates flies today, and take their design cues from the airline's new A380 bar (below)...
... swapping today's dark palette of brown faux 'burled walnut' and brass trim for a light contemporary colour scheme of ivory and (appropriately) champagne, with subtle metal and woodgrain accents.
The rest of the recipe remains under lock at key, with Emirates president Sir Tim Clark teasing that the suites will draw inspiration from "a private bedroom on a luxury yacht" and "take our onboard experience to the next level."
New Singapore Airlines first class
When we'll see it: Singapore Airlines has confirmed plans to unveil its new first class suites before year's end, with an international media launch tipped for November or early December.
This will be before the airline's newest Airbus A380s begin flying, which could now be pushed into early 2018.
(That launch event will also showcase its latest business class seats, which will also be fitted to the ultra-long range Airbus A350 jets due in late 2018 which will restart non-stop flights from Singapore to Los Angeles and New York.)
What's the buzz: SQ's new first class suites will be larger than their modern counterparts (below), but there'll be fewer of them.
Expect to see between six and eight berths, down from 12 today, although there's speculation that the airline could also offer an oversized 1A 'apartment' suite.
Singapore Airlines also has chosen to relocate first class to the upper deck, instead of the nose of the superjumbo’s main deck.