Qantas rules out below-deck sleeping bunks on Project Sunrise jets
By Chris Chamberlin, June 3 2019
Visions of turning an aircraft’s cargo bay into railway-like sleeping bunks on Qantas’ non-stop Project Sunrise flights from Australia’s east coast to London and New York won’t come to pass, with the airline now ruling out the below-deck sleeping space on these globe-striding jets.
Instead, Qantas is developing a space dedicated to exercise, health and wellbeing, which will be open to all passengers on board regardless of seat number.
“The package we looked at – putting things in baggage holds – didn’t work,” Qantas Group CEO Alan Joyce admits to media at the International Air Transport Association (IATA) Annual General Meeting in Seoul.
The revised communal section is instead “going to be an area for a number of people to stand up and do exercise: there’ll be video screens with stretching exercises to work on, and an area that the scientists have thought out that’ll be more of a ‘hydration station’.”
“Of course, if you want a drink, you can still have a very expensive Australian wine, or beer at your seat,” Joyce is quick to assure, “but if you want to work off some calories, you can go to this area to stretch, so it’s the perfect combination.”
“Some airlines are going for bars, we’re going for health and wellbeing, which is a lot better for you!”
Joyce confirms that the space on board – nicknamed ‘the fourth zone’ at Qantas (the other three being the passenger cabins, galley and restrooms) – will appear on the airline’s Project Sunrise aircraft.
Airbus and Boeing are due to lodge their final proposals – for ultra-long range versions of the Airbus A350-1000 and Boeing 777-8, respectively – in August, with Qantas deciding which jets to buy before year's end and flights slated to launch in the 2022-23 financial year.
Joyce first floated the notion of transforming part of the Project Sunrise jets' cargo hold into passenger space in March 2018, following the airline's inaugural Perth-London Boeing 787 flight.
"One of the concepts that we have is maybe if we're not carrying freight you do something lower where cargo is on the aircraft, do you have an area where people can walk? Do you have berths like on a train?” Joyce posed.
“Could some of the freight areas we may not use be used as an exercise area? Could they be used for berths for people to sleep in? Is there a new class that’s needed on the aircraft?”
Airbus has estimated that 32 bunk beds could fit under the main deck, with primarily appeal to passengers in premium economy and economy who would buy the beds as an “upgrade for sleeping”.
“So far we have got a lot of interest, with a lot of the creative solutions, but in the end I think everybody is focusing on sleeping,” says Ingo Wuggetzer, Airbus Vice President for Cabin Marketing.
Photo gallery: How Airbus plans to put passengers in the cargo hold
However, the below-deck bunks were notably missing when Qantas released its Project Sunrise passenger research summary in January this year, with the airline instead reporting that "health and wellness are the top trends coming through all research."
Also read: Rethinking the passenger experience travel in the era of non-stop 20-hour flights
Chris Chamberlin is attending the IATA AGM in Seoul as a guest of IATA.
Chris Chamberlin is the Associate Editor of Executive Traveller, and lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.
Virgin Australia - Velocity Rewards
14 Mar 2017
Total posts 154
Well, there's a surprise...
Qantas - Qantas Frequent Flyer
05 Oct 2016
Total posts 63
Well well we're all getting used to QFs no-come-to-pass fluff. Why don't they just announce the order when it's ready instead of trotting out airy fairy nonsense that never comes off...
07 Mar 2017
Total posts 50
Good PR for the brand amongst the public. Makes them think QF are innovative, good product and so on...
22 Mar 2013
Total posts 4
Not sure why anyone would downvote you - this is marketing 101 on brand image, and absolutely 100% the reason that QF promoted things to mainstream media that would never come to pass. Cost of a few mockup pics: $1000, perception from average Joe flyer: priceless.
05 Jan 2018
Total posts 45
...surprising no one...
Virgin Australia - Velocity Rewards
13 Jan 2015
Total posts 598
"you can still have a very expensive Australian wine"
Qantas - Qantas Frequent Flyer
22 Mar 2019
Total posts 14
What a joke. Promise the world but deliver an exercise space that will no doubt be a “revolution”. The main issue is how did they expect the bunks to fill in between all four classes? No one would buy business if you got a bunk in economy. They knew it would never work but teased it for months.
23 Oct 2014
Total posts 186
After all the drip fed info from the airline, and subsequent articles, with no concrete commitments just hype the most logical and obvious outcome (no exotic cabin ammenities) has come to pass.
02 Jan 2019
Total posts 12
As if anyone didn't see this bulls*it on the horizon.
Singapore Airlines - KrisFlyer
08 Jun 2018
Total posts 98
24 Apr 2014
Total posts 273
I doubt the health and wellness space will last long
Qantas - Qantas Frequent Flyer
02 Jul 2011
Total posts 1390
Why? They can't fill the underfloor areas with anything else. And yoga mats are pretty lightweight.
Qantas - Qantas Frequent Flyer
11 Dec 2017
Total posts 52
Thats the crux of this article, AJ states “putting things in baggage holds - didn’t work”. This suggests that the communal space will live where other airlines might have a bar on the main deck, which also strongly suggests that QF have already decided which platform has won Project Sunrise ;)
14 Oct 2016
Total posts 96
That stuff below the cabin might refer only to sleeping space as it would have likely been containers that they could attach.
Qantas - Qantas Frequent Flyer
06 Oct 2016
Total posts 116
13 Feb 2015
Total posts 64
We've all been burnt far too many times by Qantas over-hyping the future. I wonder if it ever occurs to anyone in their PR team to be realistic?
17 Sep 2015
Total posts 390
For this second class airline, it's all about generating clickbait.
So for that, the PR team scores a win. But a majority of passengers - a very large majority - use non-Australian airlines to travel internationally.
Time for QF to concentrate on substance and not spin.
23 Aug 2011
Total posts 61
Etihad - Etihad Guest
26 Apr 2019
Total posts 4
Even an exercise space is a complete nonsense. The first hint of unexpected turbulence and bodies will be flying everywhere.
Virgin Australia - Velocity Rewards
20 Nov 2017
Total posts 105
QF once again reminds Australians why their choice of carrier should be "Anyone But Qantas" wherever possible.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 150
Promise a ‘revolution’ and deliver a sigh.
Emirates Airlines - Skywards
30 Nov 2015
Total posts 745
Talk about kyte flying.
11 Dec 2016
Total posts 38
Colour me surprised. Alan is Trumpian in his manipulation of the media.
Qantas - Qantas Frequent Flyer
24 Aug 2018
Total posts 7
To play Devil's advocate on Qantas overhyping...
14 Nov 2015
Total posts 38
How many people will try to use the stretch space to stretch out and catch 40 winks? How are they going to prevent people from even attempting this?
30 Mar 2014
Total posts 13
And in other shock news, the Pope announces that he's a Catholic....!!
Qantas - Qantas Frequent Flyer
29 May 2013
Total posts 57
Even blind Freddy saw this result coming.
Qantas - Qantas Frequent Flyer
27 Nov 2017
Total posts 18
So basically this is a bar area without alcohol. There will be a 'hydration station' (water cooler) instead....Just people standing around socialising drinking water.
23 Aug 2011
Total posts 61
Alan is preparing everyone for a big no, i.e. it will not be commercially viable, he has already said this on a number occasions. Frankly speaking he should have just get quite and made the announcement at the appropriate time.
Qantas - Qantas Frequent Flyer
08 Dec 2014
Total posts 44
I think Qantas should be commended for trying to push the envelope with this project. They were trying to get the aircraft manufacturers to come up with some innovative ideas and compete against each other. The only mistake Qantas has made (if any) was in letting the media know about some of the ideas that the manufacturers had come up with.
Singapore Airlines - KrisFlyer
08 Jun 2018
Total posts 98
I agree with your basic point. I think however, as these comments show, that in the flying public (or at least those that make up the ausbt readership) there is an incredible amount of cynicism about anything Qantas say. And, dare I say it, a potential view that the media are only too happy to lap it up. All businesses should look to innovate. But the continued nonsense that Qantas pushes is ludicrous. As an example look at the way that BA kept damping down expectations for their new club world seat, yet they came out with something that surprised pretty much everyone. With Qantas the reverse is true, heaps of promises and hype, then disappointment. I really do wish the media would be more critical of Qantas on this. They have a track record on this. Especially a media focused on premium Traveller’s.
26 Feb 2014
Total posts 20
Health and well being my ass!
Qantas - Qantas Frequent Flyer
09 Jun 2017
Total posts 18
13 Mar 2014
Total posts 27
Qantas now seem to be preparing the way for the whole Sunrise project to be cancelled, never mind just back flipping on beds in the hold. In today's Fairfax press Alan Joyce is saying (I'm paraphrasing) Sunrise will proceed "if the business case stacks up" and "we wont hesitate to kill the project". These sentiments were always a reality but now decision time is looming, it seems less likely to proceed?
Singapore Airlines - KrisFlyer
08 Jun 2018
Total posts 98
Yes, I noticed that too, being reported on some outlets. I would have thought they could make it work, the trouble for them is,, that when it comes to flying to Europe, they have so little share of the market. Right now they only serve London. Look at the options if you fly with Emirates / Qatar / Singapore / Cathay. I suspect it can work, but the market is probably quite small for people prepared to pay a premium for this.
04 May 2015
Total posts 269
Think about it: Qantas is about to get into the finer points of the negotiations for billions of dollars worth of aircraft, and pilot contracts that they’ll be stuck with for years. Qantas probably wants to show that if they’re not satisfied with costs, they’ll just eliminate those costs, so it puts the onus on the aircraft manufacturers and unions to offer something reasonable or risk losing it all, rather than thinking that they have this in the bag and can charge Qantas as much as they like.
Qantas - Qantas Frequent Flyer
01 Nov 2016
Total posts 134
Disappointing to see the continued mixed messages on what Qantas are going to do with their long haul plans. A poor effort.
Qantas - Qantas Frequent Flyer
29 Mar 2015
Total posts 89
The overall tone of the comments here is that they would rather Qantas management say nothing at all re future projects until they were cemented down. Frankly, I'd rather options be discussed, some to be developed othets to be knocked on the head. It demonstatrates a level of honest dealing with the travelling public and a willingness to include travellers in the discussion.
Qantas - Qantas Frequent Flyer - Chairmans Lounge
01 Sep 2011
Total posts 397
Hey if I'm going to get into some sort of exercise, even light stuff, I want to be able to shower and freshen up. Maybe a couple of showers on the lower level but then the suggestion would be that water being heavy wont see the aircraft make the distance.
Qantas - Qantas Frequent Flyer
18 Jul 2015
Total posts 24
?recycle the water?
23 Sep 2017
Total posts 5
I regularly fly from Sydney to Dallas on A380's and back. Ive flown in 3 different classes and always, after a meal, wine, a movie then comes sleep. Its so important to arrive as fresh as possible to sync into life at your final destination. Trying to sleep in cattle class is a non event with restricted space and people climbing over you to get to the too few toilets. Leaving Sydney around 1pm and turning down the lights a few hours later to say its sleep time does not work either and hence you arrive in the US around 2am Sydney time. Its all a bad joke if you do it regularly and you wonder when Qantas will become inovative. An exercise area is a joke, a stupid waste of space when there are much greater needs. Even if they we more practical and announced more toilets I would aplaude that over an exercise area. They could also try scheduling leaving later in the day so its closer to our normal bed time !
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